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WAVE 2017 INFLUENCE 2.0: SPEAKER PRESENTATIONS

  • Andrew Seel, Qubist, opens WAVE 17
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WAVE 2017: INFLUENCE 2.0

In November, we hosted our inaugural WAVE Influencer 2.0 Marketing Summit in London - and it was a huge success with a full house, a diverse range of top brands, agencies and experts from across many sectors, and our #wave17summit hashtag trending on Twitter all day.

The main focus of the day was to talk about Influence and what it really means as we move into 2018. We filmed our speaker presentations and we're happy to present them below for you to watch and learn from at your leisure.  Learn more about WAVE17Summit: Influence 2.0 here.

We're currently planning the WAVE18Summit, so watch this space for more news and information about this event.

BRIAN SOLIS

Best-selling author and Principal Analyst, Altimeter

Keynote speach, opening WAVE 2017. RIP nfluencer marketing: welcome to influence 2.0.

PHIL MITCHELSON

Marketing Director Copa 90, Big Balls Media

Content in Context: 11 stages of content disruption. Fascinating presentation on how - and when - content works most successfully.

GILES PALMER & STEVE RAYSON

CEO, BRANDWATCH / CEO BUZZ SUMO

How do metrics and data measurement and analysis affect the effectiveness of brand advocacy?

CHLOE JONES

Brand Advocacy Manager, Lenovo

Chloe discusses how Lenovo successfully fosters brand advocacy through real-time events.

PANEL DISCUSSION

How reviews and recommendations drive advocacy

Chaired by Craig Hanna, Managing Partner GMA, this panel features Joe Rohrlich from Bazaarvoice and Kat Knocker, Tails.com.

ADRIAN SWINSCOE

Best-selling author and consultant

Customer experience expert Adrian Swinscoe delivers his impressive WAVE 17 talk: Humans Vs Technology.

KATIE PAWLIK

Employment brand leader, Europe, General Electric

How General Electric attracts high-quality employees and reduces recruitment costs.

ALEXANDER LOW

Director of Social Selling, Digital Leader Associates

The five myths of social selling and digital branding - and how advcoacy can be used solve real business problems.

PETE JENKINS

Founder, GAMIFICATION+ Ltd

Unsure what Gamification is in a digital marketing context? Pete discusses this - and what makes it work - here.

PAUL LEWIS

Global Digital Marketing/Social Selling Lead

Paul Lewis delivers his WAVE 17 presentation discussing how tech leaders Pitney Bowes drive sales with social selling.

PANEL DISCUSSION

How thought leadership nurtures B2B relationships

Lively panel discussion chaired by Peter Abraham (weareCrank.com) featuring ICAEW's Harpreet Panesar, and Orange's Glenn Le Santo.

ANTONY MAYFIELD

CEO, Brilliant Noise

Fast, furious and informative end keynote speach to close from Brilliant Noise's CEO, Antony Mayfield. 

CAROLINE JORY

EVENT, SALES AND MARKETING DIRECTOR, QUBIST

Caroline Jory talks about the WAVE 17 Summit and its speakers and how she's looking forward to next year's event .

JOE WESTON

Group account director for Adidas, We Are Social

Joe Weston from We Are Social talks influencer marketing and Adidas at WAVE 2017.

KATIE PAWLIK

Employment brand leader, Europe, General Electric

Katie discusses in further detail how General Electric uses employee advoacy to reduce costs for recruitment.

BRIAN SOLIS

Best-selling author and Principal Analyst, Altimeter

Fresh from delivering his keynote speach to open WAVE 2017, Brian tells us why he thinks influencer marketing is evolving.

PETE JENKINS

Founder, GAMIFICATION+ Ltd

Pete Jenkins reflects on the day at #WAVE17Summit after his presentation on Gamification to an enthralled audience.