Best-selling author and Principal Analyst, Altimeter
Keynote speach, opening WAVE 2017. RIP nfluencer marketing: welcome to influence 2.0.
Marketing Director Copa 90, Big Balls Media
Content in Context: 11 stages of content disruption. Fascinating presentation on how - and when - content works most successfully.
GILES PALMER & STEVE RAYSON
CEO, BRANDWATCH / CEO BUZZ SUMO
How do metrics and data measurement and analysis affect the effectiveness of brand advocacy?
Brand Advocacy Manager, Lenovo
Chloe discusses how Lenovo successfully fosters brand advocacy through real-time events.
How reviews and recommendations drive advocacy
Chaired by Craig Hanna, Managing Partner GMA, this panel features Joe Rohrlich from Bazaarvoice and Kat Knocker, Tails.com.
Best-selling author and consultant
Customer experience expert Adrian Swinscoe delivers his impressive WAVE 17 talk: Humans Vs Technology.