ADVOCATE MARKETING CASE STUDY

Collaborating with customers was key for the Money Advice Service (previously the Financial Services Authority)  

They needed to better understand the young people’s relatonship with their finances – how they manage them, who influences their choices and what might change their behaviour.

Qube created a private online community of young people to discuss research questions and collaborate. 

Download the MAS Collaborating Customers case study on the right.

“The results of our online community research led to changes in how the Money Advice service engages with young people online. We have since been commissioned for further projects with MAS." Andrew Seel, CEO, Qube.

See also: How to turn satisfied customers into superfans - a step by step guide

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