This hugely successful advocate marketing campaign delivered significantly increased levels of customer engagement for the ice cream brand.
Key to the success of this innovative project was integrating the advocate mangement and social media elements with the wider marketing campaign.
We used real-time data analysis and insight to optimise community engagement every day.
Download the Háagen-Dazs digital advocate campaign case study on the right.
“We significantly exceeded all of our targets for this campaign and we're incredibly proud of what we have achieved." Nigel Cooper, CMO, Qube.