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Who do you need on your employee advocacy team?

[fa icon="calendar"] 20/04/18 12:53 / by Andrew

Andrew

Creating your employee advocacy team is straightforward when you have the right tech platform in place to support your activity with colleagues, scale up the programme and measure the results accurately.

Essentially, you’ll need three key roles and here we've included the team you need to get up and running with your employee advocacy programme. Read on to see who you should have on your team.

Qubist powers global brands. Get in touch for a demo.

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Senior stakeholder

A senior stakeholder will build support internally for an employee advocacy programme and makes sure it is aligned with the wider business’s goals and objectives.

Often an employee advocacy programme is implemented after a business or digital transformation piece, so having a senior stakeholder on the team helps make sure the new vision and values are communicated through the new advocacy programme and that everyone in the company gets behind the new initiative.

Download Qubist's free white papers on employee advocacy

Advocate manager

An advocate manager is a bit like a social media community manager and helps manage the new advocacy programme. They will typically spend 2-3 hours a week on it once the programme is set up.

This includes: making sure weekly and monthly reporting is on track; managing recruitment of advocates; giving manual surprise and delight rewards and badges (in addition to the automated ones awarded through Qubist); community management and some internal comms.

Content creator

A content creator is responsible for images and social content on the new platform.

This content is likely to be based on pre-existing content from the wider business such as your social media plan or influencer campaigns - advocacy content often includes challenges and tasks for advocates to complete. The advocate manager will be able to feedback to the content creator on how different types of content are performing, so all new content can be optimised. Read more about what content your advocates will share.

Qubist Tip: At Qubist, we run a pilot for our clients initially and work closely with teams to create the content with you to ensure success in the early days.

Contact us for more on how to create content your advocates will share

The Qubist employee advocacy platform and proprietary Advocate Experience Management methodology allows global brands and businesses to quickly scale measurable word-of-mouth and achieve sustainable results.

Learn more about Qubist: Request a demo today

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Interested in learning what the Qubist platform and our Advocate Experience Management methodology can do for your brand? Get in contact and request a demo today

 

REQUEST A DEMO

 

 

 

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Topics: WAVE 2017, social media brand advocacy, influencer marketing, WAVE 2017 Summit, employee advocates, employment engagement, Influencers, brand advocates, advocacy marketing, employee advocacy team

Andrew

Written by Andrew

CEO with more than 20 years experience online. Keen digital strategist, perfectionist, chocolate fiend. Yachtsman, recently sailed the Fastnet race. Previously senior editor at AOL and creative director of his own digital agency, GetFrank. In short, he really knows his stuff, he knows what he wants and he knows how to get his team to achieve that.

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