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We want to reach a new talent pool – can employee advocacy help?

[fa icon="calendar"] 05/06/18 11:07 / by Nigel


There’s clear evidence to show how a diverse workforce can give companies a competitive advantage, brands are more likely to outperform their competitors by 35% according to research from McKinsey. So, how can brands recruit effectively to ensure they are getting a rich variety of talent?

An employee advocacy platform like Qubist provides bespoke word-of-mouth marketing that delivers significant return in relevant candidates. We’ve had a number of conversations recently where companies are looking to attract a new talent pool – here’s an overview of how introducing a formal employee advocacy programme can help meet this challenge.

Now read: How employee advocacy drives talent acquisition

We want to reach a new talent pool – can employee advocacy help?

Employee advocacy to improve talent diversity

Innovative companies are turning to employee advocacy as it is increasingly clear it supports brands in reaching new and relevant audiences through their trusted colleagues online – employees have on average 10x more connections than brand channels (MSL Group).

This makes a huge difference to reaching relevant audiences when you consider 79% of candidates use social media in their job search according to Glassdoor.

Make your first employer interaction count 

Employee advocacy allows that first interaction with a potential candidate to be of high value from a trusted source, and helps give applicants a richer and more personal idea of a company’s DNA – who they are, what they want to achieve and their culture.

Using an employee advocacy platform means brands can work with 100s and 1000s of employee advocates – people who know their products, services and values better than anyone – to create authentic content that reaches and engages new talent.

Benefits of employee advocacy for talent diversity:

  • Employees are more trusted than brands and have more connections. Employees are significantly more trusted than CEOs according to the Edelman Trust Barometer 2018
  • Employees can reach new audiences brands can’t access. Brand messages reach 561% further when shared by employees vs the same messages shared via official brand social channels (MSL Group).
  • Costs associated with recruitment and retention are driven down. For example, employee advocacy at Ericsson cut cost per hire by 70%, while increasing employee referral hires from 13% to 35%, and reducing the time taken to fill a role.

Qubist Tip: Using a tech platform for your employee advocacy programme allows brands to scale, optimise, measure and report on advocate activity success in improving talent acquisition

 See 'Where do we get content for our new advocacy programme?'

Localised strategies with a global reach 

Brands are able to create localised strategies at a global level with an employee advocacy programme. It allows them to share brand news, insight and stories through their colleagues, so that potential candidates can find out what the employee experience is like from people relevant to them.

Candidates want to read authentic reviews and expect to be able to research a company, but only from people they trust. 

With advertising not achieving the cut-through it once did and 91% of social media users accessing social channels through mobile (Pew Research Center), having an employee advocacy platform is a route through to the new talent pool you’re looking to secure.

 Download Qubist's free white papers on employee advocacy

Qubist Tip: Reaching potential candidates on social media is incredibly important for high-value referrals. The Qubist platform allows employees to share personalised content on their own social channels to reach their network, including new potential applicants.

The Qubist employee advocacy platform and proprietary Advocate Experience Management methodology allows global brands and businesses to quickly scale measurable word-of-mouth and achieve sustainable results.

Learn more about Qubist: Request a demo today



Interested in learning what the Qubist platform and our Advocate Experience Management methodology can do for your brand? Get in contact and request a demo today.





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Topics: social media brand advocacy, employee advocates, Talent acquisition, recruitment, employee advocacy tool, HR, HR software, employee advocacy


Written by Nigel

CMO of Qube Media, writer, dog owner, father and smirker.

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