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Home retail: How Word of Mouth Marketing helps sell higher-ticket items

[fa icon="calendar'] 11/08/17 07:30 / by Nigel posted in WAVE 2017, employee advocacy, employee engagement, social media brand advocacy, influencer marketing, Home retail, retail, ZMOT, customer journey, online reviews, Customer engagement

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Everything’s changed. We used to talk, as marketers, about a ‘path to purchase’. Even that thinking has necessarily developed – in the sense, no one could call this process linear any more.

What we need to do now – as brands, as marketers – is not set out a simple advertising campaign. But create a community, a convivial atmosphere. An environment where people want to spend their time. Where they grow to trust your brand, and it becomes part of their every-day lives.

This relies on building authenticity and, the oldest trick in the book, word-of-mouth. Not easy to deliver. On the other hand, it’s never been simpler!

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