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Qubist on stage at World Travel Market: Is Influencer Marketing the way forward for destinations?

[fa icon="calendar'] 01/12/17 12:50 / by Nigel posted in WAVE 2017, social media brand advocacy, influencer marketing, employee advocates, Influencers, Influence 2.0, World Travel Market, WTM, Travel Perspective, travel, travel marketing, Holiday, destination marketing, employee advocacy, employee advocacy programme, employee advocacy platform, employee advocacy tools

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The travel industry has struggled in how best to approach and adopt Influencer Marketing in 2017, something we spoke about recently in this post.

We joined an expert panel for a session at World Travel Market (WTM) to look at these issues and opportunities, and explore how destinations can make the most of influencer and advocate marketing in 2018 (watch the video here).

Qubist powers global brands. Get in touch for a demo.

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How Icelandair uses employee engagement to improve customer service

[fa icon="calendar'] 20/06/17 11:26 / by Mark Henshall posted in advocate marketing, social media advocacy, employee advocacy, Infuencer Marketing, employee retention, employee loyalty, WAVE 2017, HR, employee engagement, customer service, customer journey, aviation, travel, travel marketing

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Icelandair is capitalising on its innovative buddy system (featured recently in a Qubewhite paper) that teams customers with an employee to show them the best of the island, to launch a new free service,Icelandair Stopover Pass.

Have you got your ticket yet for WAVE 2017: The Influencer Marketing Summit, 14th Nov, London? 
Book your seat now to enjoy early bird prices.

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Qube announce first Advocate and Influencer Marketing Travel White Paper

[fa icon="calendar'] 20/01/17 15:02 / by Mark Henshall posted in advocate marketing, customer advocacy, influencer marketing, UGC, travel marketing, travel advocacy

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Qube Media is pleased to announce the publication of its first white paper covering Advocate and Influencer Marketing in the travel space: How Air Mauritius Transformed their Reputation through UGC and Advocacy’. Download the free report here.

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Winning & losing in digital marketing 2017: Trends that will shape the year

[fa icon="calendar'] 19/01/17 17:42 / by Mark Henshall posted in advocate marketing, customer advocacy, influencer marketing, UGC, trends2017, travel marketing, retail marketing, retail advocacy, travel advocacy, employee advocacy, employee advocacy programme, employee advocacy platform, employee advocacy tools

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Which digital and marketing trends will make the biggest impact in 2017 and help to shape the industry? From Chatbots to personalisation and fake news, Qube Media picks the top developing areas to watch out for, explore and take advantage of as they come into play. You ready?

Getting started in employee advocacy? Find out more here.

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How to increase reviews for your travel brand: Five takeaways

[fa icon="calendar'] 11/11/16 12:11 / by Mark Henshall posted in advocate marketing, customer advocacy, consumer advocacy, travel marketing, travel reviews, airbnb, influencer marketing, UGC

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This week Qube Media ran the latest of our events on advocate and influencer marketing in London looking specifically at the travel space and how travel reviews are a must-win area for brands.

Using Airbnb as a case study we examined how the travel review space has evolved, how brands can generate more positive word-of-mouth from advocates and influencers, and how brands can win this digital marketing battle in 2017.

This is clearly an exciting and fast-moving space, which generated a lot of discussion. Below are five key takeaways to help you get the competitive edge in 2017.

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Travel reviews: A Must-Win Space for Brands

[fa icon="calendar'] 04/11/16 11:45 / by Mark Henshall posted in advocate marketing, customer advocacy, consumer advocacy, travel marketing, travel reviews

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The travel review space has exploded in recent years and brands taking advantage are stealing market share rapidly, while brands which are not top of mind when customers search for holidays are losing business quickly.

Customers used to have a much smaller circle of influencers to guide their holiday choices: travel agents, national and regional media, TV shows such as Wish You Were Here? or Which? Magazine. As well as their friends, family and peers, of course. That small group of influencers now seems a long time way away.

While TV, radio and media remain important, word-of-mouth influence has blossomed with the advent of sites from Expedia, Booking.com and Tripadvisor to Trustpilot, Feefo and Reevoo. Customers can access reviews from sites as far ranging as Mumsnet to travel trade sites such as the Association of Independent Tour Operators (AITO).

And travel companies can find out a lot more about their customers as well. Review site software such as Bazaarvoice has meant online travel operators can now host reviews, answer queries in reviews and gain valuable insight into customer behaviour.

The biggest game-changer of them all though is the rise of social media, which has allowed word-of-mouth to explode in the travel space through channels such as Facebook, Twitter and Instagram.

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Event Invite: Winning and losing in digital marketing in 2017 (event series November)

[fa icon="calendar'] 24/10/16 14:44 / by Mark Henshall posted in advocate marketing, customer advocacy, consumer advocacy, digital marketing, employee advocacy, sponsorship, travel marketing, retail marketing, social media brand advocacy

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Qube Media is holding a series of three digital marketing breakfast briefing events in November in central London. Tickets are on sale now, so sign up asap to avoid disappointment. 

Travel: 9th November

In the footsteps of Airbnb: using advocate marketing to get more reviews for your travel brand. 

Sponsorship: 16th November

Sponsorship: using advocate marketing to drive brand awareness in a crowded field. 

Retail: 24th November

Where 2017’s top retail campaigns will be won and lost - how customer and employee advocacy give brands the edge. 

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