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Qubist on stage at World Travel Market: Is Influencer Marketing the way forward for destinations?

[fa icon="calendar'] 01/12/17 12:50 / by Nigel posted in WAVE 2017, social media brand advocacy, influencer marketing, employee advocates, Influencers, Influence 2.0, World Travel Market, WTM, Travel Perspective, travel, travel marketing, Holiday, destination marketing, employee advocacy, employee advocacy programme, employee advocacy platform, employee advocacy tools

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The travel industry has struggled in how best to approach and adopt Influencer Marketing in 2017, something we spoke about recently in this post.

We joined an expert panel for a session at World Travel Market (WTM) to look at these issues and opportunities, and explore how destinations can make the most of influencer and advocate marketing in 2018 (watch the video here).

Qubist powers global brands. Get in touch for a demo.

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How Icelandair uses employee engagement to improve customer service

[fa icon="calendar'] 20/06/17 11:26 / by Mark Henshall posted in advocate marketing, social media advocacy, employee advocacy, Infuencer Marketing, employee retention, employee loyalty, WAVE 2017, HR, employee engagement, customer service, customer journey, aviation, travel, travel marketing

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Icelandair is capitalising on its innovative buddy system (featured recently in a Qubewhite paper) that teams customers with an employee to show them the best of the island, to launch a new free service,Icelandair Stopover Pass.

Have you got your ticket yet for WAVE 2017: The Influencer Marketing Summit, 14th Nov, London? 
Book your seat now to enjoy early bird prices.

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