Thought leadership is a term often bandied about: what does it really mean?
Broadly, it means adding value. In a world awash with information, it means providing carefully-researched and constructed content that actually gives something of use to your own specific, targeted readers and customers. Or, indeed, if you’re a membership organisation, to your members, or subscribers.
This sits super snugly with new ideas around Influencer Marketing: that your expert B2B brand offers valuable, exclusive content to your customers and/ or employees for them to then share across social media, thus spreading your word to like-minded and trusting others, while also enhancing their own image.
The right thought leadership sensitively delivered can significantly impact on awareness of your brand across your sector. And, critically, on sales.