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Snap Inc eyes new advertising opportunities, but what about smaller brands?

[fa icon="calendar'] 29/09/16 13:01 / by Caroline posted in advocate marketing, influencer marketing, state of advocate and influencer marketing, snapchat, paid advertising

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It’s been a busy few months for Team Snap and the platform loved by millions of millennials. This week’s news focuses on their rebranding, and the announcement of the forthcoming Spectacles. But it was the introduction of a new API for paid advertising to the platform earlier this summer that caught our attention.

In 2015 CEO Evan Spiegel had denounced targeted advertising as “annoying” and tried to differentiate themselves from other platforms - “we care about not being creepy”. But things move on, and the platform has had to do an about turn to stay ahead and monetise.

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Key trends in Influencer Marketing for 2016: Part 2

[fa icon="calendar'] 14/09/16 13:42 / by Caroline posted in advocate marketing, influencer marketing, state of advocate and influencer marketing, brand trust

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Part 2 of the key trends we’re seeing in influencer marketing in 2016. Take a read of Part 1 if you missed it.

 

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Kill your Television: How Social is Turning down the Volume on TV

[fa icon="calendar'] 12/09/16 13:53 / by Mark Henshall posted in advocate marketing, influencer marketing, state of advocate and influencer marketing, television

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You may not hear the news first on the box, but TV is about to get leapfrogged. Digital ad spend will overtake TV for the first time in 2017 according to eMarketer’s quarterly ad spending forecast.

This represents a huge turning point in the ad landscape, where it’s predicted total digital ad spending in 2017 will equal $77.37 billion, or 38.4% of total ad spending.

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My BFF told me: How friends are helping brands get the edge (advocate marketing)

[fa icon="calendar'] 09/09/16 16:31 / by Caroline posted in advocate marketing, influencer marketing, state of advocate and influencer marketing, brand trust

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Remember back a few years when someone first mentioned they were going to Camp Bestival and you had no idea what they were talking about?

Fast forward to summer 2016, and judging by my Facebook feed every other family seemed to be on the Isle of Wight this year bedecked in glittery face paint and staying up into the early hours enjoying the festival spirit.

So how did this annual event go from launch in 2008 to a must-do event for those who still want to enjoy a festival but with kids as part the entourage? Quite simply, through word-of-mouth.

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How to scale advocate marketing, measure it and be your brand’s superhero in 2017

[fa icon="calendar'] 07/09/16 17:30 / by Mark Henshall posted in advocate marketing, influencer marketing, state of advocate and influencer marketing

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If you already get the importance of influencer and advocate marketing but have hit a road bump in executing it and analysing campaigns, then you’re not alone. Only 34% of marketers currently feel their teams have the skills required to effectively manage an influencer or advocate programme according to our recent State of the Industry 2016 report.

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Key trends in Influencer Marketing for 2016: Part 1

[fa icon="calendar'] 01/09/16 10:01 / by Caroline posted in advocate marketing, influencer marketing, state of advocate and influencer marketing

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Influencer marketing has become the most talked about digital marketing trend this summer, with the rise of micro-influencers dominating the conversation. Forward thinking brands are reassessing the opportunity within Earned Media and shuffling the marketing deck to reach their objectives.

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Why advocate marketing is going to make your biggest competitor jealous

[fa icon="calendar'] 22/08/16 17:31 / by Nigel posted in advocate marketing, influencer marketing, state of advocate and influencer marketing

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Chances are, if you’re a brand marketer, you’ve already dabbled in influencer marketing. As consumers demand more authentic experiences online and off, there has been a boom in online influencers endorsing brands, products and services.

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Playing to the crowd: Why the main game is off the court

[fa icon="calendar'] 19/08/16 09:36 / by Caroline posted in advocate marketing, influencer marketing, state of advocate and influencer marketing

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As the summer of sport continues, we’ve been looking back at some of the best sports sponsorship digital marketing campaigns in recent years and how brands have brought influencer and advocate marketing into the mix.

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People buy from people: why you need to rethink your relationship with customers

[fa icon="calendar'] 15/08/16 14:03 / by Caroline posted in advocate marketing, influencer marketing, state of advocate and influencer marketing

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The influence economy is a key trend in 2016, with everyday consumers generating word of mouth recommendation that impacts on who buys what and when.

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What are the new marketing trends for Q3 and Q4 in 2016?

[fa icon="calendar'] 11/08/16 09:30 / by Mark Henshall posted in advocate marketing, influencer marketing, state of advocate and influencer marketing

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What are the new marketing trends for Q3 and Q4 2016? There’s got to be more to this Summer than Pokemon Go, right? Even if the new AR game does morph into something more useful for brands, what are the heavier hitting marketing strategies in 2016 to get you ahead of your competitors? Our new report ‘The state of influencer and advocate marketing 2016’ showed that this marketing area is now at a tipping point where innovative brands looking at the future of social media marketing and customer loyalty are coming to play in this space.
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