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DO THINGS THAT MAKE A DIFFERENCE

Why do advocates share?

[fa icon="calendar'] 24/05/17 16:30 / by Caroline posted in advocate marketing, WAVE 2017, customer advocacy, employee advocacy, employee engagement, social media advocacy, social media brand advocacy, Customer engagement, Customer Experience, social sharing, employee advocacy platform, employee advocacy programme, employer brand, HR Tech, employee advocacy tools

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We’re often asked this question.

What’s behind the motivation or need to share something? Brand advocacy obviously relies on that human impulse to share, but how can we understand what’s at its core, especially through social media?

Brian Solis said: "Social media is less about technology and more about anthropology, sociology, and ethnography." We think that’s bang on - tech has only accelerated behaviour that's already present.

So, let’s look at what’s going on here…

Qubist powers global brands. Get in touch for a demo.

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6 Very good reasons to attend WAVE 2017: The Influencer Marketing Summit

[fa icon="calendar'] 19/05/17 11:26 / by Caroline posted in advocate marketing, WAVE 2017, customer advocacy, employee advocacy, employee engagement, social media advocacy, social media brand advocacy, Customer engagement, Customer Experience, WAVEAdvocacy, social sharing, virality

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WAVE 2017 is the new influencer marketing event in the UK designed for brands that want to put customers and employees at the heart of business is on 14th November. Here’s six very good reasons below to attend to the summit:

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