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5 talks not to miss at WAVE 2017: The Influencer Marketing Summit

[fa icon="calendar'] 06/09/17 15:14 / by Caroline posted in WAVE 2017, social media brand advocacy, influencer marketing, WAVE 2017 Summit, Event sponsorship, event amplification, Fan advocacy, speakers, social selling, event promotion, social listening

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We’re excited to host some of the biggest brands and best speakers in the industry at WAVE 2017: The Influencer Marketing Summit on 14 November at Kings Place, London. If you’re interested in the latest thinking on social influence, advocacy and engagement, and how this can have an impact on business, then you’ll want to be here on the day – it’s a fantastic line-up and there’s lots to discuss and learn.

Here are five talks at #wave17summit below you won’t want to miss.

Have you got your ticket yet? Get yours here and save £200 with early bird prices.

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WAVE 2017 Interview: Tim Hughes, Co-Founder, Digital Leadership Associates

[fa icon="calendar'] 09/08/17 09:52 / by Caroline posted in WAVE 2017, employee advocacy, employee engagement, social media brand advocacy, influencer marketing, Tim Hughes, Digital Leadership Associates, WAVE 2017 Summit, social selling, Changemakers

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Tim Hughes is a global Social Selling pioneer, innovator and co-founder of Digital Leadership Associates. He is the author of 'Social Selling: Techniques to Influence Buyers and Changemakers. We're happy to announce that Tim will be speaking at the inaugural 'WAVE 2017: The Influencer Marketing Summit' on 14th November at Kings Place, London. 

We caught up with Tim recently to look at what inspires him, why and how social selling is growing, and how brands can benefit by getting customers and employees involved.

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Social Media Sales Take off in B2B Marketing

[fa icon="calendar'] 11/04/17 13:14 / by Mark Henshall posted in advocate marketing, influencer marketing, social selling, B2B Marketing, Social Media Sales

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A new report ‘What has Social Media ever done for B2B?’ produced by IF based on interviews with 150 senior marketers has found increased optimism about the role, value and measurability that social media plays in driving sales.

In the report, 67% of senior B2B marketers say they are confident that their ability to measure social will improve in the next two years. This is supported by 50% saying they plan to resource and budget investment in the next 12 months.

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5 ways your customers could help you increase sales (part 2)

[fa icon="calendar'] 29/04/16 14:30 / by Andrew posted in Social media, digital marketing, content marketing, social selling

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Part 2 of 2 (see part 1 here) The great thing about social media is that customers are often very keen to talk about what they want to buy and what they love. They are forever giving buying signals saying they’re ready to buy. Which leads us to point 3: discovering opportunities by social listening.

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5 ways your customers could help you increase sales (part 1)

[fa icon="calendar'] 29/04/16 14:21 / by Andrew posted in Social media, digital marketing, content marketing, social selling

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As Facebook continues to squeeze organic reach to within an inch of its life and Instagram introduces its own algorithmic filtering that resulted in social media uproar, it’s easy to see why high performing brands are catching on to the need to adapt their social media strategies if they want to stay ahead of the game and increase sales.

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