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Social Media Sales Take off in B2B Marketing

[fa icon="calendar'] 11/04/17 13:14 / by Mark Henshall posted in advocate marketing, influencer marketing, social selling, B2B Marketing, Social Media Sales

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A new report ‘What has Social Media ever done for B2B?’ produced by IF based on interviews with 150 senior marketers has found increased optimism about the role, value and measurability that social media plays in driving sales.

In the report, 67% of senior B2B marketers say they are confident that their ability to measure social will improve in the next two years. This is supported by 50% saying they plan to resource and budget investment in the next 12 months.

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