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Asos shows the way with brand advocate success

[fa icon="calendar'] 30/11/17 14:27 / by Mark Henshall posted in advocate marketing, social media advocacy, employee advocacy, influencer marketing, retail marketing, ASOS, employee advocacy platform, employee advocacy programme, employee advocacy tools, employer branding, social media marketing

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It’s been coming. Asos finally overtook Marks & Spencer’s market valuation this month in what some described as the UK’s high-street Tesla moment, as the online fashion website usurped M&S, a 133-year old retailing giant.

It’s Asos’s innovative use of marketing with its customers and employees that has captured our attention and helped fuel its trajectory.

Qubist powers global brands. Get in touch for a demo.

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5 expert quotes on employee advocacy

[fa icon="calendar'] 01/11/17 11:17 / by Mark Henshall posted in advocate marketing, social media advocacy, employee advocacy, quotes, employee advocacy quotes, employee advocacy tools, employee advocacy programme, employee advocacy platform, employer branding, social media marketing

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Employee advocacy online is transforming the way we think about peer-to-peer influencer marketing and how the people who know your products and services best can give you a huge competitive edge.

An army of engaged employees amplifying your key messages in a personal way, that is relevant and resonates with their trusted networks, is driving leads and conversions as never before.

Here's 5 expert quotes on employee advocacy.

Download our free case studies

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Why employee ambassadors are key to success in employer branding

[fa icon="calendar'] 18/10/17 14:23 / by Nigel posted in WAVE 2017, social media brand advocacy, influencer marketing, WAVE 2017 Summit, employee advocates, early bird tickets, charu malhotra, employer brand, employer branding, employee advocacy, employee advocacy programme, employee advocacy platform, employee advocacy tools, HR Tech, social media marketing

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Charu Malhotra is a leader in employer branding marketing. Currently at Ferrero, Charu has
led on employer brand strategy for the likes of Unilever, BP and Primark. We caught up to
talk about how brands are putting their employees at the heart of employer branding
strategies and shaping the future of the way organisations look at HR and recruitment.

Qubist powers global brands. Get in touch for a demo.

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How do I learn more about Qubist?

[fa icon="calendar'] 10/05/17 07:50 / by Mark Henshall posted in advocate marketing, social media advocacy, demo, request a demo, employee advocacy, customer advocacy, employee advocacy tools, employee advocacy platform, employee advocacy programme, HR Tech, employer branding, social media marketing

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The best single way to learn about our employee advocacy platform is to request a demo.

We’re here to walk you though the benefits of Qubist in order to start your employee advocacy programme quickly and for maximum impact.

We’ll support you every step of the way, so you can discover how to tap into the commercial potential of employee advocacy.

Get in touch today, we’d love to talk. Give us a call on: +441273 689672.

Qubist powers global brands. Get in touch for a demo.

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Why advocate marketing is a perfect fit for any membership organisation

[fa icon="calendar'] 02/05/17 10:05 / by Mark Henshall posted in advocate marketing, B2B Marketing, Membership Marketing, social media advocacy, B2B social media advocacy, association marketing, employee advocacy, employee advocacy programme, employee advocacy platform, employer branding, HR Tech, employee advocacy tools, social media marketing

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The brilliant thing about being a B2B member association – or other, similar type of body – is that you already have all you need.

You’re a seriously well-established expert in your field – you are your field – admired, valued and needed, both by your members and your customers.

You’re set up… 

Download the ICAEW case study

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The Future 50 2017: Qubist one of 50 most disruptive UK companies

[fa icon="calendar'] 28/03/17 11:25 / by Mark Henshall posted in advocate marketing, influencer marketing, The Future 50, Real Business, Innovation, SaaS, startup, The Future 50 2017, employee advocacy tools, employee advocacy, employee advocacy programme, employee advocacy platform, HR Tech, employer branding, social media marketing

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We’re pleased and honoured to announce that Qubist has made Real Business’s The Future 50 list for 2017. The Future 50 identifies the UK’s most disruptive young companies in operation today.

Past names such as Songkick, Made.com, Secret Escapes, Funding Circle, Crunch, Gousto and Revolut have all featured and gone on to showcase how a new approach can cause shockwaves in a dormant industry.

Qubist powers global brands. Get in touch for a demo.

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The 500 Club: How an Army of Advocates is Transforming the ICAEW

[fa icon="calendar'] 13/03/17 14:55 / by Mark Henshall posted in advocate marketing, influencer marketing, B2B Marketing, B2B, Membership Marketing, employee advocacy, employee advocacy programme, employee advocacy platform, HR Tech, employee advocacy tools, brand advocacy, social media marketing, employer branding, employer brand

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How do you go about making a step change in B2B Marketing for big organisations with thousands of members?

The Institute of Chartered Accountants in England and Wales (ICAEW) is a world leading professional membership organisation that promotes, develops and supports over 147,000 chartered accountants worldwide. Part of its offering is the Business Advice Service (BAS) to help start ups, entrepreneurs and SMEs be successful. In 2014, it was looking to scale up BAS’s B2B engagement to help its members drive business and raise more brand awareness. Here’s what happened next…

Download the ICAEW case study

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The Impact of Digital on Employee Advocacy

[fa icon="calendar'] 23/02/17 13:27 / by Caroline posted in advocate marketing, influencer marketing, advocacy, employee advocacy, employee engagement, Iceland Foods, employee loyalty, recruitment, employee advocacy platform, employee advocacy programme, employee advocacy tools, HR Tech, Talent acquisition, social media marketing

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We can define Employee Advocacy simply as the promotion of an organisation by its staff members. Word-of-mouth marketing by employees isn’t a new thing – friends, family and peers have for a long time helped us create a perception of the business they work in by what they say to us. This may be that their business is innovative, for example, or has strong values or looks after its employees well.

What has changed is the impact of digital on this dynamic. Below we look at the current landscape and how businesses can take advantage of the exciting new area of digital employee advocacy.

See the Qubist technology behind successful employee advocacy programmes  globally

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Qube Media announce first Advocate Marketing Retail White Paper

[fa icon="calendar'] 03/02/17 15:02 / by Caroline posted in advocate marketing, influencer marketing, advocacy, Iceland Foods, retail marketing, employee advocacy, employee advocacy programme, employee advocacy platform, HR Tech, employee advocacy tools, social media marketing, content marketing

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Qube Media is pleased to announce the publication of its first White Paper covering advocate and influencer marketing in the Retail space: How Iceland Foods is Transforming Retail Marketing through Advocacy’. Download the free report here.

Qubist powers global brands. Get in touch for a demo.

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What Iceland Foods has learnt through starting Advocate Marketing

[fa icon="calendar'] 21/11/16 16:11 / by Mark Henshall posted in advocate marketing, customer advocacy, consumer advocacy, influencer marketing, UGC, Iceland Foods, brand ambassadors, retail marketing, retail advocacy, employee advocacy, employee advocacy programme, employee advocacy platform, HR Tech, employee advocacy tools, social media marketing

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We have a special breakfast briefing this coming Thursday where our main speaker will be Andy Thompson, Social and Digital Manager, Iceland Foods.

Thompson has been instrumental in driving an innovative digital marketing approach in 2016, which has resulted in numerous industry awards including: The Drum Content Awards 2016 (Best Retail Content Marketing Strategy/Campaign); Retail Week Rising Stars (Social Media Team, Winner) and The UK Social Media Communications Awards 2016 (Best In-House Team Social Media and Best Community Engagement).

Part of Thompson’s approach this year has been to set up an Iceland advocate programme for employees and customers to increase word-of-mouth marketing to new levels. He says: “Word of mouth is very important because of the impact it has on brand perception.”

Download the Iceland Foods Case Study

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