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Asos shows the way with brand advocate success

[fa icon="calendar'] 30/11/17 14:27 / by Mark Henshall posted in advocate marketing, social media advocacy, employee advocacy, influencer marketing, retail marketing, ASOS, employee advocacy platform, employee advocacy programme, employee advocacy tools, employer branding, social media marketing

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It’s been coming. Asos finally overtook Marks & Spencer’s market valuation this month in what some described as the UK’s high-street Tesla moment, as the online fashion website usurped M&S, a 133-year old retailing giant.

It’s Asos’s innovative use of marketing with its customers and employees that has captured our attention and helped fuel its trajectory.

Qubist powers global brands. Get in touch for a demo.

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WAVE 2017 Influence 2.0 Marketing Summit takes off in style: Pictures from the day

[fa icon="calendar'] 15/11/17 16:55 / by Mark Henshall posted in advocate marketing, social media advocacy, WAVE 2017, employee advocacy, influencer marketing, Brian Solis, Monty Munford, katie Pawlik, Alexander Low, Pete Jenkins, Paul Lewis

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Qubist is pleased to announce that the launch of our inaugural WAVE 2017 Influencer 2.0 Marketing Summit yesterday in London was a huge success with a full house, a diverse range of top brands, agencies and experts from across many sectors, and our #wave17summit hashtag trending on Twitter.

We will be uploading videos of the summit's sessions soon to view - and much more content - but meantime here are some short videos of a few our speakers, inlcuding keynote speaker Brian Solis, and some images of the day below. For more images of the event go here.

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5 expert quotes on employee advocacy

[fa icon="calendar'] 01/11/17 11:17 / by Mark Henshall posted in advocate marketing, social media advocacy, employee advocacy, quotes, employee advocacy quotes, employee advocacy tools, employee advocacy programme, employee advocacy platform, employer branding, social media marketing

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Employee advocacy online is transforming the way we think about peer-to-peer influencer marketing and how the people who know your products and services best can give you a huge competitive edge.

An army of engaged employees amplifying your key messages in a personal way, that is relevant and resonates with their trusted networks, is driving leads and conversions as never before.

Here's 5 expert quotes on employee advocacy.

Download our free case studies

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How Icelandair uses employee engagement to improve customer service

[fa icon="calendar'] 20/06/17 11:26 / by Mark Henshall posted in advocate marketing, social media advocacy, employee advocacy, Infuencer Marketing, employee retention, employee loyalty, WAVE 2017, HR, employee engagement, customer service, customer journey, aviation, travel, travel marketing

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Icelandair is capitalising on its innovative buddy system (featured recently in a Qubewhite paper) that teams customers with an employee to show them the best of the island, to launch a new free service,Icelandair Stopover Pass.

Have you got your ticket yet for WAVE 2017: The Influencer Marketing Summit, 14th Nov, London? 
Book your seat now to enjoy early bird prices.

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How beauty brands are enabling customers and employees to be their champions

[fa icon="calendar'] 14/06/17 17:15 / by Caroline posted in advocate marketing, WAVE 2017, customer advocacy, employee advocacy, employee engagement, social media advocacy, social media brand advocacy, Customer engagement, influencer marketing, beauty, beauty marketing, Burberry, Sephora, Bumble and Bumble

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Have you heard about the new wave in Influencer Marketing?

This moves it away from simply big-name celebrity influencers, and into the realm of word-of-mouth social sharing among friends and peers. It’s a dramatic shift that we’re actively involved in.

This new wave – where you activate your own customers and employees as key brand advocates – is taking off across many sectors.

And one of these is beauty...

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Why the future of Influencer Marketing lies with your customers and employees

[fa icon="calendar'] 09/06/17 10:11 / by Caroline posted in advocate marketing, WAVE 2017, customer advocacy, employee advocacy, employee engagement, social media advocacy, social media brand advocacy, Customer engagement, influencer marketing, employee advocacy platform, employee advocacy programme, employee advocacy tools, HR Tech, employer branding

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To date, Influencer Marketing has been about Chief Marketing Officers – and their boards – wanting BIG Influencers in their marketing stack: the bigger the better…

Today, things are shifting. Could our love affair with Youtubers and Instagrammers with huge reach even be waning?

In our new, wide-open, social world – and amidst global concerns generally, surrounding transparency, accountability, trust – we’re convinced the future of Influencer Marketing lies elsewhere. Tomorrow’s key Influencers could well be your own customers and employees.

Getting started in employee advocacy? Find out more here.

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WAVE 2017 Interview: Pete Jenkins, Founder Gamification+ Ltd, Chair of GamFed

[fa icon="calendar'] 30/05/17 11:14 / by Mark Henshall posted in advocate marketing, social media advocacy, employee advocacy, customer advocacy, Infuencer Marketing, Gamification, CRM, employee retention, employee loyalty, gaming, WAVE 2017, WAVE2017Summit

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Pete Jenkins, founder of GAMIFICATION+ LTD, will be speaking at WAVE 2017: The Influencer Markeing Summit, 14th November, London. He has advised and trained companies of all sizes globally on the use of Gamification and took the No 1 spot on the Gamification Gurus Power 100 in February 2016.

Pete is also Chair of GamFed (the International Gamification Confederation), Entrepreneur in Residence at the University of Brighton and recently became Practice Director, Gamification at Intelestream Inc. in Chicago, USA.

We caught up with him this week on how gamification is changing marketing.

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Influencer Marketing 2.0: Four ways employee and customer influence rocks

[fa icon="calendar'] 26/05/17 15:42 / by Nigel posted in advocate marketing, WAVE 2017, employee advocacy, employee engagement, social media advocacy, social media brand advocacy, Customer engagement, Customer Experience, brand identity, influencer marketing, employee advocacy tools, employee advocacy programme, employee advocacy platform, HR Tech, employer branding

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The next evolution of influencer marketing is about customers and employees.

Reaching consumers is becoming increasingly difficult. The answer lies in your customers and employees - research shows they are the most trusted sources of information about a brand. We are in a new era of influence. Let’s call it Influencer Marketing 2.0.

Below we look at how influencer customer marketing and employee engagement can drive brand awareness and lift sales. Why it simply rocks.

Download our free case studies

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Why do advocates share?

[fa icon="calendar'] 24/05/17 16:30 / by Caroline posted in advocate marketing, WAVE 2017, customer advocacy, employee advocacy, employee engagement, social media advocacy, social media brand advocacy, Customer engagement, Customer Experience, social sharing, employee advocacy platform, employee advocacy programme, employer brand, HR Tech, employee advocacy tools

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We’re often asked this question.

What’s behind the motivation or need to share something? Brand advocacy obviously relies on that human impulse to share, but how can we understand what’s at its core, especially through social media?

Brian Solis said: "Social media is less about technology and more about anthropology, sociology, and ethnography." We think that’s bang on - tech has only accelerated behaviour that's already present.

So, let’s look at what’s going on here…

Qubist powers global brands. Get in touch for a demo.

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Who is speaking at WAVE 2017: The Influencer Marketing Summit?

[fa icon="calendar'] 23/05/17 12:42 / by Nigel posted in advocate marketing, WAVE 2017, customer advocacy, employee advocacy, employee engagement, social media advocacy, social media brand advocacy, Customer engagement, Customer Experience, WAVEAdvocacy, brand identity, SaaS, influencer marketing, giles palmer, brandwatch, eva appelbaum, phil mitchelson

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By now, you've probably already heard about WAVE 2017, the new influencer marketing event in the UK for brands who want to put customers and employees at the heart of their business. What you may not already know is the line up of wordwide experts who will be speaking at the event.

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