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Facemash to Cash Money: How Social Grew Up

[fa icon="calendar'] 20/03/17 15:13 / by Nigel posted in advocate marketing, Earned Media, Social media, Facebook, Customer engagement, employee engagement, brand advocacy, brand advocates, brand ambassadors, brand fans

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It is estimated Facebook will close in on 2 billion monthly users by the middle of this year. That’s the total population of China, the US and Russia combined, and then some. It raked in $27.6 billion in total revenue for 2016 and its last quarter in 2016 beat most analysts’ predictions with a strong profit of $3.568 billion.

It’s easy to watch the latest cat gif in bed in the morning and forget how ubiquitous the social network is and how it’s permeated so many of our lives. It was 2003, when Mark Zuckerburg at Harvard changed a programme he had created as a second-year student from Facemash to Thefacebook.

How social has grown up matters because of the opportunity it offers brands, with the right approach, to get in front of their target audience and convert them [read on].

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5 ways to fix your social media

[fa icon="calendar'] 11/05/16 14:46 / by Mark Henshall posted in Social media, advocate marketing

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Let’s face it. A lot of the social media from brands we see every day is startlingly dull. Not just flat, mind-numbingly boring and lazy dull but confusing and brand damaging dull.  

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5 ways your customers could help you increase sales (part 2)

[fa icon="calendar'] 29/04/16 14:30 / by Andrew posted in Social media, digital marketing, content marketing, social selling

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Part 2 of 2 (see part 1 here) The great thing about social media is that customers are often very keen to talk about what they want to buy and what they love. They are forever giving buying signals saying they’re ready to buy. Which leads us to point 3: discovering opportunities by social listening.

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5 ways your customers could help you increase sales (part 1)

[fa icon="calendar'] 29/04/16 14:21 / by Andrew posted in Social media, digital marketing, content marketing, social selling

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As Facebook continues to squeeze organic reach to within an inch of its life and Instagram introduces its own algorithmic filtering that resulted in social media uproar, it’s easy to see why high performing brands are catching on to the need to adapt their social media strategies if they want to stay ahead of the game and increase sales.

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Want to know why people don't share your social media content?

[fa icon="calendar'] 29/04/16 13:14 / by Nigel posted in Social media, digital marketing, content marketing, social media content

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Are you producing a lot of content that gets lost in the digital ether? Read on to find out why.

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Making meaning in 2016, according to Instagram's Alastair Cotterill

[fa icon="calendar'] 11/02/16 17:15 / by Andrew posted in Social media, digital marketing, content marketing, instagram

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How do you, as a brand on social media, make the most of the digital trend towards visual?

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Content marketing 2016: where disruption turns into opportunity

[fa icon="calendar'] 20/01/16 12:23 / by Nigel posted in Social media, content marketing

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 As we pass blue Monday and January ploughs on through its seemingly endless days, it's worth thinking about turning some of the negatives you may be feeling into positives. 

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