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The social shopper revolution: Smart phones & the rise of social commerce

[fa icon="calendar'] 24/04/17 14:23 / by Andrew posted in advocate marketing, social shoppers, social shopping, smart phones, social commerce, retail marketing, online shopping

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Social networks are the new marketplace for shoppers. Consumers are increasingly looking to Facebook, Instagram and Twitter for their online purchases.

For marketers, this means understanding how consumers use social networks, so they can turn them into brand buyers. Although direct purchases are not yet available through all social networks – watch this space closely - the inspiration and intent to buy is clear.

More than half (56%) of consumers who follow brands on social media sites do so to view products, says new research from loyalty analytics company Aimia that own the Nectar loyalty brand.

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