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5 lessons Iceland Foods learned from starting an employee advocacy programme

[fa icon="calendar'] 29/01/18 16:00 / by Caroline posted in social media brand advocacy, influencer marketing, employee advocates, brand advocates, Iceland Foods, advocate marketing, supermarkets, FMCG, retail, retail marketing, Retail employee advocacy, employee advocacy, employee advocacy programme, employee advocacy platform, employee advocacy tools, employer branding

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When Iceland Foods first decided to scale up their employee advocate programme using advocacy tech platform Qubist, their goal was to engage and empower staff to talk more about the brand on social media to drive authentic reach, engagement and ultimately sales. 

Qubist powers global brands. Get in touch for a demo.

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Asos shows the way with brand advocate success

[fa icon="calendar'] 30/11/17 14:27 / by Mark Henshall posted in advocate marketing, social media advocacy, employee advocacy, influencer marketing, retail marketing, ASOS, employee advocacy platform, employee advocacy programme, employee advocacy tools, employer branding, social media marketing

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It’s been coming. Asos finally overtook Marks & Spencer’s market valuation this month in what some described as the UK’s high-street Tesla moment, as the online fashion website usurped M&S, a 133-year old retailing giant.

It’s Asos’s innovative use of marketing with its customers and employees that has captured our attention and helped fuel its trajectory.

Qubist powers global brands. Get in touch for a demo.

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Outdoor Retail Goods: How not to get left out in the cold

[fa icon="calendar'] 26/07/17 12:17 / by Nigel posted in WAVE 2017, employee advocacy, employee engagement, social media brand advocacy, influencer marketing, employer branding, Outdoor retail goods, retail marketing, Outdoor market, Outdoor goods market, Outdoor Clothing, Adventure clothing

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The outdoor goods market is big business but consolidation in the market over recent years reflects just how tough it is on the high street. That said, as this piece in Retail Week outlines, there are notable successes. And some lessons on how to succeed in the outdoor market that begin, at home, with employees.

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The social shopper revolution: Smart phones & the rise of social commerce

[fa icon="calendar'] 24/04/17 14:23 / by Andrew posted in advocate marketing, social shoppers, social shopping, smart phones, social commerce, retail marketing, online shopping

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Social networks are the new marketplace for shoppers. Consumers are increasingly looking to Facebook, Instagram and Twitter for their online purchases.

For marketers, this means understanding how consumers use social networks, so they can turn them into brand buyers. Although direct purchases are not yet available through all social networks – watch this space closely - the inspiration and intent to buy is clear.

More than half (56%) of consumers who follow brands on social media sites do so to view products, says new research from loyalty analytics company Aimia that own the Nectar loyalty brand.

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Qubist: An Advocate Platform for Multiple Sectors Wins Media Attention

[fa icon="calendar'] 23/03/17 09:53 / by Andrew posted in advocate marketing, B2B Marketing, Fashion and Beauty Marketing, retail marketing, customer advocacy, Customer engagement, employee advocacy, employee engagement, advocate management tool, employee loyalty, employee advocacy tools, employee advocacy programme, employee advocacy platform, HR Tech

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One of the key strengths of the Qubist advocate platform is its versatility, meaning it is able to connect brands to their employees and customers no matter which industry they are in from fashion and beauty, HR and retail to B2B and travel.

Here’s some recent media attention below that Qubist has gained across a range of industries including retail bible, The Grocer, which looks at how Qubist has helped supermarket Iceland Foods turn on an “army of advocates” to supercharge its marketing. More industries are now waking up to how advocates -managed at scale on a tech-savvy platform - can increase social media word-of-mouth and deliver a real business impact [see below].

Qubist powers global brands. Get in touch for a demo.

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Qube Media announce first Advocate Marketing Retail White Paper

[fa icon="calendar'] 03/02/17 15:02 / by Caroline posted in advocate marketing, influencer marketing, advocacy, Iceland Foods, retail marketing, employee advocacy, employee advocacy programme, employee advocacy platform, HR Tech, employee advocacy tools, social media marketing, content marketing

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Qube Media is pleased to announce the publication of its first White Paper covering advocate and influencer marketing in the Retail space: How Iceland Foods is Transforming Retail Marketing through Advocacy’. Download the free report here.

Qubist powers global brands. Get in touch for a demo.

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Winning & losing in digital marketing 2017: Trends that will shape the year

[fa icon="calendar'] 19/01/17 17:42 / by Mark Henshall posted in advocate marketing, customer advocacy, influencer marketing, UGC, trends2017, travel marketing, retail marketing, retail advocacy, travel advocacy, employee advocacy, employee advocacy programme, employee advocacy platform, employee advocacy tools

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Which digital and marketing trends will make the biggest impact in 2017 and help to shape the industry? From Chatbots to personalisation and fake news, Qube Media picks the top developing areas to watch out for, explore and take advantage of as they come into play. You ready?

Getting started in employee advocacy? Find out more here.

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What Iceland Foods has learnt through starting Advocate Marketing

[fa icon="calendar'] 21/11/16 16:11 / by Mark Henshall posted in advocate marketing, customer advocacy, consumer advocacy, influencer marketing, UGC, Iceland Foods, brand ambassadors, retail marketing, retail advocacy, employee advocacy, employee advocacy programme, employee advocacy platform, HR Tech, employee advocacy tools, social media marketing

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We have a special breakfast briefing this coming Thursday where our main speaker will be Andy Thompson, Social and Digital Manager, Iceland Foods.

Thompson has been instrumental in driving an innovative digital marketing approach in 2016, which has resulted in numerous industry awards including: The Drum Content Awards 2016 (Best Retail Content Marketing Strategy/Campaign); Retail Week Rising Stars (Social Media Team, Winner) and The UK Social Media Communications Awards 2016 (Best In-House Team Social Media and Best Community Engagement).

Part of Thompson’s approach this year has been to set up an Iceland advocate programme for employees and customers to increase word-of-mouth marketing to new levels. He says: “Word of mouth is very important because of the impact it has on brand perception.”

Download the Iceland Foods Case Study

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Breakfast Briefing 24th November: Transforming Retail Marketing through Advocacy

[fa icon="calendar'] 16/11/16 14:23 / by Mark Henshall posted in advocate marketing, customer advocacy, consumer advocacy, influencer marketing, UGC, Iceland Foods, brand ambassadors, retail marketing, retail advocacy

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Qube Media is holding a breakfast briefing in central London next Thursday 24th November: How Iceland Foods is transforming retail marketing through advocacy.

We’ve spoken recently about how to win market share in this space and how the smart use of social media can help brands close the gap between them and the customer.

Famously competitive with very tight margins, the retail market is being disrupted as brands seek to create a deeper relationship with the customer. Find out how Iceland Foods is transforming retail marketing through advocacy to gain the competitive edge.

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Event Invite: Winning and losing in digital marketing in 2017 (event series November)

[fa icon="calendar'] 24/10/16 14:44 / by Mark Henshall posted in advocate marketing, customer advocacy, consumer advocacy, digital marketing, employee advocacy, sponsorship, travel marketing, retail marketing, social media brand advocacy

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Qube Media is holding a series of three digital marketing breakfast briefing events in November in central London. Tickets are on sale now, so sign up asap to avoid disappointment. 

Travel: 9th November

In the footsteps of Airbnb: using advocate marketing to get more reviews for your travel brand. 

Sponsorship: 16th November

Sponsorship: using advocate marketing to drive brand awareness in a crowded field. 

Retail: 24th November

Where 2017’s top retail campaigns will be won and lost - how customer and employee advocacy give brands the edge. 

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