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DO THINGS THAT MAKE A DIFFERENCE

Eva Appelbaum on why she is hopeful of the human revolution and inspiring change

[fa icon="calendar'] 28/09/17 09:00 / by Caroline posted in WAVE 2017, social media brand advocacy, influencer marketing, WAVE 2017 Summit, employee advocates, customer advocates, Retail employee engagement, eva appelbaum, Arc Group, Future Strategy Club

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Eva Appelbaum is Co-Founder, Arc Group and Future Strategy Club, and a speaker at WAVE 2017: The Influencer Marketing Summit on 14th November at Kings Place, London. 

Eva is a specialist in leading digital strategy and transformation across large & complex organisations. She is former Head of Digital Marketing Transformation at the BBC and Digital Director of BBC Earth.

We sat down with her to pose some tough questions...

Have you got your WAVE 2017 ticket yet? Get yours here and save £200 with early bird prices.

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How luxury brands can use employee influencers to strike gold

[fa icon="calendar'] 19/07/17 14:56 / by Caroline posted in WAVE 2017, employee advocacy, employee engagement, social media brand advocacy, influencer marketing, Retail employee advocacy, Retail employee engagement, Luxury brands, luxury retail marketing, Employee influencers

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One thing about luxury brands – and the people who work for them – is they know their stuff.

They do things properly. Hire the right staff. People who learn to live and breathe these precious brands. Luxury is also, of course, by its very nature something of an exclusive club. It aims to be.

You have to protect and preserve your brand. Of course. Keep it safe and pure. Again, this is something anyone working in the sector understands.

But there’s another thing we think it might help to know. In 2017.

That there is a real and incredible opportunity to extend that allure without at all jeopardising it – in the way a brand may have traditionally feared.

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Fashion...turn to the left, Fashion...turn to the right - why big brands are putting customers and employees on the catwalk

[fa icon="calendar'] 05/07/17 14:09 / by Caroline posted in WAVE 2017, employee advocacy, employee engagement, social media brand advocacy, Customer engagement, influencer marketing, Retail employee advocacy, Retail employee engagement, fashion, Fashion influencers

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Maybe Bowie was onto something. Our White Paper: The next evolution of influencer marketing discovers fashion brands are right up there with the best – turning both to customers and employees to encourage them to promote their brands.

McKinsey & Co are clear. ‘Word of mouth is the primary factor behind 20-50% of all purchasing decisions’, they’ve said.

And our own Qube CEO Andrew Seel agrees.

‘Word-of-mouth is the oldest marketing there is,’ he says, ‘but technology has super-charged this area and is now allowing brands to roll out programmes at scale.’

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Retail Employee Engagement: How to sell to the C-Suite – A quick guide for marketers

[fa icon="calendar'] 30/06/17 14:44 / by Andrew posted in WAVE 2017, employee advocacy, employee engagement, social media brand advocacy, Customer engagement, influencer marketing, employer branding, Retail employee advocacy, Retail employee engagement

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Improving employee engagement can help businesses retain the best minds, win the war for talent, increase brand awareness and drive sales.

It can be transformational.

But how do you get buy-in for your programme internally when it can be quite a new and tech-driven space? Leadership will have some questions, right?

Here are 5 quick takeaways that you can take into your next board presentation. And make sure you request a demo of Qubist so we can set you up for success with your new employee programme platform.

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