One thing about luxury brands – and the people who work for them – is they know their stuff.
They do things properly. Hire the right staff. People who learn to live and breathe these precious brands. Luxury is also, of course, by its very nature something of an exclusive club. It aims to be.
You have to protect and preserve your brand. Of course. Keep it safe and pure. Again, this is something anyone working in the sector understands.
But there’s another thing we think it might help to know. In 2017.
That there is a real and incredible opportunity to extend that allure without at all jeopardising it – in the way a brand may have traditionally feared.
Maybe Bowie was onto something. Our White Paper: The next evolution of influencer marketing discovers fashion brands are right up there with the best – turning both to customers and employees to encourage them to promote their brands.
McKinsey & Co are clear. ‘Word of mouth is the primary factor behind 20-50% of all purchasing decisions’, they’ve said.
And our own Qube CEO Andrew Seel agrees.
‘Word-of-mouth is the oldest marketing there is,’ he says, ‘but technology has super-charged this area and is now allowing brands to roll out programmes at scale.’
Improving employee engagement can help businesses retain the best minds, win the war for talent, increase brand awareness and drive sales.
It can be transformational.
But how do you get buy-in for your programme internally when it can be quite a new and tech-driven space? Leadership will have some questions, right?
Here are 5 quick takeaways that you can take into your next board presentation. And make sure you request a demo of Qubist so we can set you up for success with your new employee programme platform.