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Employee advocacy has come of age. But how are big brands using it?

[fa icon="calendar'] 12/10/17 14:39 / by Andrew posted in WAVE 2017, social media brand advocacy, influencer marketing, WAVE 2017 Summit, employee advocates, customer advocates, Agenda, early bird tickets, pitney bowes

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Back in the day, social media policies were simple and followed one of two patterns: either tell employees not to speak about the organisation online at all or allow employees to talk online with strict and inflexible guidelines. In practice, both approaches rendered employees’ online communication about the company they worked for non-existent or worse, inauthentic and impersonal.

Power shift

Big names like GE, Dell, L’Oreal have realised they have a ready-made set of brand and product experts eager to share online. What was lacking before was the means for brands to facilitate this at scale, measure the activity and manage risk. Not so in 2017.

The power shift to employees over the past two or three years has been seismic and employee advocacy has come of age – but how are the most successful brands using it?

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How Pitney Bowes drives sales with social selling

[fa icon="calendar'] 11/10/17 14:55 / by Caroline posted in WAVE 2017, social media brand advocacy, influencer marketing, WAVE 2017 Summit, employee advocates, customer advocates, Agenda, early bird tickets, pitney bowes

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Paul Lewis is Global Social and Digital Marketing and Social Selling Lead at tech giant Pitney Bowes. Once known primarily for their franking machines. Paul has been integral to the digital transformation that has positioned Pitney Bowes as one of the best examples of how social selling can drive business success.

We’re delighted Paul is speaking about how Pitney Bowes drives sales with social selling at WAVE 2017: The Influencer Marketing Summit on 14 November in London. If you want to know how to do social selling right, book your place at WAVE and hear Paul, as well as Tim Hughes and others.

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