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DO THINGS THAT MAKE A DIFFERENCE

How an advocacy programme will help you retain great staff and customers

[fa icon="calendar'] 11/05/17 07:45 / by Nigel posted in advocate marketing, social media brand advocacy, employee advocacy, employee engagement, HR, social media employee advocacy, HR software, Personal development, Workforce, war for talent, customer advocacy, employee advocacy platform, employee advocacy programme, employee advocacy tools, employer branding

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Brand advocacy is a truly powerful tool. Harnessing your loyal customers and committed employees to share their pride and confidence in you can be transformative.

It’ll raise your profile in the most timely, contagious and positive way.

But of course in order for this to happen you need loyal customers and committed employees in the first place.

And then you need to hang on to them.

Getting started in employee advocacy? Find out more here.

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How social media employee advocacy can be truly transformative

[fa icon="calendar'] 08/05/17 11:33 / by Nigel posted in advocate marketing, social media brand advocacy, employee advocacy, employee engagement, HR, war on talent, social media employee advocacy, social business, HR software, employee benefits, human capital, Personal development, Workforce, employee advocacy platform, employee advocacy programme, employee advocacy tools, employer branding

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It’s quantifiably more powerful for an employee to share a message than a company itself: that’s shown.

Because, of course, people listen to other people: we’re not so interested in brands telling us they’re great.

Indeed, as reported in this LinkedIn guide, ‘according to the Edelman Trust Barometer, people are 3x more likely to trust company information shared by an employee than that shared by a CEO’.

Getting started in employee advocacy? Find out more here.

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