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How telecoms giants are switching on customers and employees

[fa icon="calendar'] 28/06/17 14:56 / by Nigel posted in WAVE 2017, employee advocacy, employee engagement, social media brand advocacy, Customer engagement, influencer marketing, employer branding, Vodaphone, Orange, Three, Ericsson

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New technology is of course key to the new influencer marketing – as is communications.

What we have today is a world where individuals can share thoughts, insights and preferences – and in an instant reach an audience of potentially thousands.

Today, too, with traditional advertising on its wane in terms of trust and audience allegiance, more and more exciting companies are taking up the challenge of new influencer marketing.

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