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All eyes on me: Digital spend overtakes TV for the first time

[fa icon="calendar'] 07/04/17 16:35 / by Caroline posted in advocate marketing, influencer marketing, advocacy, TV advertising, Online advertising, Digital advertising

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2017 will be the first year that more money is spent on digital advertising than on TV advertising. The announcement last month followed ITV’s publication of their full year results for 2016, showing a fall in ad revenues for the first time since 2009.

The announcement heralded a swathe of industry commentary on the issues and challenges both TV and online advertising face.

So what’s led us to this milestone?

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