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Qubist Interview: Inside Advocacy with The National Gallery’s Mona Walsh

[fa icon="calendar'] 30/01/17 16:49 / by Caroline posted in advocate marketing, influencer marketing, National Gallery, Museum, advocacy

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Mona Walsh, Head of Communications, The National Gallery, tells us how influence is generated at the London Art Museum favourite including word-of-mouth champions.

She explains how installing in-gallery wifi and allowing photography into the gallery for the first time was transformative in generating peer-to-peer influence.

And how really good influencer marketing isn’t a campaign but about ongoing relationships.

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