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DO THINGS THAT MAKE A DIFFERENCE

Why advocate marketing is a perfect fit for any membership organisation

[fa icon="calendar'] 02/05/17 10:05 / by Mark Henshall posted in advocate marketing, B2B Marketing, Membership Marketing, social media advocacy, B2B social media advocacy, association marketing, employee advocacy, employee advocacy programme, employee advocacy platform, employer branding, HR Tech, employee advocacy tools, social media marketing

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The brilliant thing about being a B2B member association – or other, similar type of body – is that you already have all you need.

You’re a seriously well-established expert in your field – you are your field – admired, valued and needed, both by your members and your customers.

You’re set up… 

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The 500 Club: How an Army of Advocates is Transforming the ICAEW

[fa icon="calendar'] 13/03/17 14:55 / by Mark Henshall posted in advocate marketing, influencer marketing, B2B Marketing, B2B, Membership Marketing, employee advocacy, employee advocacy programme, employee advocacy platform, HR Tech, employee advocacy tools, brand advocacy, social media marketing, employer branding, employer brand

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How do you go about making a step change in B2B Marketing for big organisations with thousands of members?

The Institute of Chartered Accountants in England and Wales (ICAEW) is a world leading professional membership organisation that promotes, develops and supports over 147,000 chartered accountants worldwide. Part of its offering is the Business Advice Service (BAS) to help start ups, entrepreneurs and SMEs be successful. In 2014, it was looking to scale up BAS’s B2B engagement to help its members drive business and raise more brand awareness. Here’s what happened next…

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