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How luxury brands can use employee influencers to strike gold

[fa icon="calendar'] 19/07/17 14:56 / by Caroline posted in WAVE 2017, employee advocacy, employee engagement, social media brand advocacy, influencer marketing, Retail employee advocacy, Retail employee engagement, Luxury brands, luxury retail marketing, Employee influencers

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One thing about luxury brands – and the people who work for them – is they know their stuff.

They do things properly. Hire the right staff. People who learn to live and breathe these precious brands. Luxury is also, of course, by its very nature something of an exclusive club. It aims to be.

You have to protect and preserve your brand. Of course. Keep it safe and pure. Again, this is something anyone working in the sector understands.

But there’s another thing we think it might help to know. In 2017.

That there is a real and incredible opportunity to extend that allure without at all jeopardising it – in the way a brand may have traditionally feared.

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Luxury brands, keep your allure, keep your 'sacred' distance

[fa icon="calendar'] 22/07/15 20:37 / by Nigel posted in Luxury brands, advocate marketing

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Embracing the social world is a balancing act for luxury brands in terms of advocate marketing. You need to present a warm engaging front while, at the same time, maintaining your allure and keeping your distance.

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