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How Lenovo is driving brand advocacy to build longer lasting customer relationships

[fa icon="calendar'] 23/10/17 14:37 / by Caroline posted in WAVE 2017, social media brand advocacy, influencer marketing, WAVE 2017 Summit, customer advocates, Lenovo, CRM, Customer Relationship, Brand awareness, Customer engagement, Millennials, Generation X

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Lenovo’s EMEA Brand Advocacy Manager, Chloe Jones, is driving brand advocacy to build longer lasting customer relationships that help to drive online engagement and brand awareness.

Ahead of Chloe speaking at the forthcoming WAVE 2017 event, we talked to her about her work at Lenovo and how giving top advocates and influencers the opportunity to enjoy insider experiences at trade shows is a winning strategy.

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