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Is an employee advocacy programme an alternative to our Intranet?

[fa icon="calendar'] 04/07/18 15:00 / by Caroline posted in social media brand advocacy, influencer marketing, employee advocates, employee advocacy platform, employee advocacy, employee advocacy programme, Employee advocacy marketing, disparate workforce, internal comms, employee comms, Intranet

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Only 13% of employees use a company intranet according to research by Hinge & Social Media Today, a statistic that reflects the problem enterprise businesses are having in communicating with a disparate workforce. Impacting all sectors from fashion retail and supermarkets through to auto, finance and travel, using new tech solutions to communicate consistently and efficiently with staff is a growing concern for the C-suite.

If your intranet isn’t helping employees connect and engage with your organisation, it will impact productivity, culture and ultimately turnover.

Productivity improves by 20-25% in organisations with connected employees according to The McKinsey Global Institute - that equates to revenues worth $1.3 trillion per year.

Below we take a look at why you should consider an employee advocacy programme as an alternative to an Intranet to build better workplace communications.

 Employee Advocacy – How it brings together a disparate workforce

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