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1000 advocates in 100 days

[fa icon="calendar'] 07/03/17 10:38 / by Caroline posted in advocate marketing, influencer marketing, advocacy, identifying influencers, recruiting advocates, onboarding influencers

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One of the questions we are asked most frequently by brands is “how do we find the right customers to talk about us online?”

Major research from the likes of Nielsen and Mckinsey and Co show that word of mouth is the primary factor behind 20-50% of all purchasing decisions.

But if you want to tap into this commercial potential, you need to find the right people in large enough numbers to talk about you.

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