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5 lessons Iceland Foods learned from starting an employee advocacy programme

[fa icon="calendar'] 29/01/18 16:00 / by Caroline posted in social media brand advocacy, influencer marketing, employee advocates, brand advocates, Iceland Foods, advocate marketing, supermarkets, FMCG, retail, retail marketing, Retail employee advocacy, employee advocacy, employee advocacy programme, employee advocacy platform, employee advocacy tools, employer branding

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When Iceland Foods first decided to scale up their employee advocate programme using advocacy tech platform Qubist, their goal was to engage and empower staff to talk more about the brand on social media to drive authentic reach, engagement and ultimately sales. 

Qubist powers global brands. Get in touch for a demo.

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How Iceland Foods increased brand awareness and growth through their employee advocates

[fa icon="calendar'] 20/09/17 14:14 / by Nigel posted in employee advocacy, employee engagement, social media brand advocacy, influencer marketing, Iceland Foods, supermarkets, FMCG, HR

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The supermarket sector is fiercely competitive. In an innovative step to increase brand awareness and growth, Iceland Foods adopted employee advocacy platform, Qubist, to scale up its existing programme.

The ‘Iceland Insiders’ programme for employees switched on 450 advocates within the first 3 months resulting in 37.8 million impressions. Here’s how they did it:

 Download the Iceland Foods Case Study

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The Impact of Digital on Employee Advocacy

[fa icon="calendar'] 23/02/17 13:27 / by Caroline posted in advocate marketing, influencer marketing, advocacy, employee advocacy, employee engagement, Iceland Foods, employee loyalty, recruitment, employee advocacy platform, employee advocacy programme, employee advocacy tools, HR Tech, Talent acquisition, social media marketing

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We can define Employee Advocacy simply as the promotion of an organisation by its staff members. Word-of-mouth marketing by employees isn’t a new thing – friends, family and peers have for a long time helped us create a perception of the business they work in by what they say to us. This may be that their business is innovative, for example, or has strong values or looks after its employees well.

What has changed is the impact of digital on this dynamic. Below we look at the current landscape and how businesses can take advantage of the exciting new area of digital employee advocacy.

See the Qubist technology behind successful employee advocacy programmes  globally

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Qube Media announce first Advocate Marketing Retail White Paper

[fa icon="calendar'] 03/02/17 15:02 / by Caroline posted in advocate marketing, influencer marketing, advocacy, Iceland Foods, retail marketing, employee advocacy, employee advocacy programme, employee advocacy platform, HR Tech, employee advocacy tools, social media marketing, content marketing

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Qube Media is pleased to announce the publication of its first White Paper covering advocate and influencer marketing in the Retail space: How Iceland Foods is Transforming Retail Marketing through Advocacy’. Download the free report here.

Qubist powers global brands. Get in touch for a demo.

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What Iceland Foods has learnt through starting Advocate Marketing

[fa icon="calendar'] 21/11/16 16:11 / by Mark Henshall posted in advocate marketing, customer advocacy, consumer advocacy, influencer marketing, UGC, Iceland Foods, brand ambassadors, retail marketing, retail advocacy, employee advocacy, employee advocacy programme, employee advocacy platform, HR Tech, employee advocacy tools, social media marketing

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We have a special breakfast briefing this coming Thursday where our main speaker will be Andy Thompson, Social and Digital Manager, Iceland Foods.

Thompson has been instrumental in driving an innovative digital marketing approach in 2016, which has resulted in numerous industry awards including: The Drum Content Awards 2016 (Best Retail Content Marketing Strategy/Campaign); Retail Week Rising Stars (Social Media Team, Winner) and The UK Social Media Communications Awards 2016 (Best In-House Team Social Media and Best Community Engagement).

Part of Thompson’s approach this year has been to set up an Iceland advocate programme for employees and customers to increase word-of-mouth marketing to new levels. He says: “Word of mouth is very important because of the impact it has on brand perception.”

Download the Iceland Foods Case Study

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Breakfast Briefing 24th November: Transforming Retail Marketing through Advocacy

[fa icon="calendar'] 16/11/16 14:23 / by Mark Henshall posted in advocate marketing, customer advocacy, consumer advocacy, influencer marketing, UGC, Iceland Foods, brand ambassadors, retail marketing, retail advocacy

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Qube Media is holding a breakfast briefing in central London next Thursday 24th November: How Iceland Foods is transforming retail marketing through advocacy.

We’ve spoken recently about how to win market share in this space and how the smart use of social media can help brands close the gap between them and the customer.

Famously competitive with very tight margins, the retail market is being disrupted as brands seek to create a deeper relationship with the customer. Find out how Iceland Foods is transforming retail marketing through advocacy to gain the competitive edge.

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