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Hotels.com gives Instagram account over to employees to drive advocacy

[fa icon="calendar'] 04/04/18 18:20 / by Caroline posted in social media brand advocacy, influencer marketing, employee advocates, brand advocates, advocate marketing, employee advocacy platform, employee advocacy, employee advocacy programme, employee advocacy content, Hotels.com

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Scroll through the Instagram account for Hotels.com and it’s a technicolour array of amazing experiences to be enjoyed all over the world. When you learn that the photos are all taken by staff from Hotels.com - people who are passionate about travel - it starts to make sense. No cookie cutter template here, this is uncensored photography from people who live and breathe travel. They’re not paid influencers

Hotels.com has eschewed the big name travel influencers to give their own staff the opportunity to tell the brand story and experience.

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