Maybe Bowie was onto something. Our White Paper: The next evolution of influencer marketing discovers fashion brands are right up there with the best – turning both to customers and employees to encourage them to promote their brands.
McKinsey & Co are clear. ‘Word of mouth is the primary factor behind 20-50% of all purchasing decisions’, they’ve said.
And our own Qube CEO Andrew Seel agrees.
‘Word-of-mouth is the oldest marketing there is,’ he says, ‘but technology has super-charged this area and is now allowing brands to roll out programmes at scale.’