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Fashion...turn to the left, Fashion...turn to the right - why big brands are putting customers and employees on the catwalk

[fa icon="calendar'] 05/07/17 14:09 / by Caroline posted in WAVE 2017, employee advocacy, employee engagement, social media brand advocacy, Customer engagement, influencer marketing, Retail employee advocacy, Retail employee engagement, fashion, Fashion influencers

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Maybe Bowie was onto something. Our White Paper: The next evolution of influencer marketing discovers fashion brands are right up there with the best – turning both to customers and employees to encourage them to promote their brands.

McKinsey & Co are clear. ‘Word of mouth is the primary factor behind 20-50% of all purchasing decisions’, they’ve said.

And our own Qube CEO Andrew Seel agrees.

‘Word-of-mouth is the oldest marketing there is,’ he says, ‘but technology has super-charged this area and is now allowing brands to roll out programmes at scale.’

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