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Facemash to Cash Money: How Social Grew Up

[fa icon="calendar'] 20/03/17 15:13 / by Nigel posted in advocate marketing, Earned Media, Social media, Facebook, Customer engagement, employee engagement, brand advocacy, brand advocates, brand ambassadors, brand fans

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It is estimated Facebook will close in on 2 billion monthly users by the middle of this year. That’s the total population of China, the US and Russia combined, and then some. It raked in $27.6 billion in total revenue for 2016 and its last quarter in 2016 beat most analysts’ predictions with a strong profit of $3.568 billion.

It’s easy to watch the latest cat gif in bed in the morning and forget how ubiquitous the social network is and how it’s permeated so many of our lives. It was 2003, when Mark Zuckerburg at Harvard changed a programme he had created as a second-year student from Facemash to Thefacebook.

How social has grown up matters because of the opportunity it offers brands, with the right approach, to get in front of their target audience and convert them [read on].

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3 biggest digital trends for 2016 - according to Facebook's Ed Couchman

[fa icon="calendar'] 27/01/16 11:18 / by Andrew posted in Facebook

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As 2016 ramps up, what are the biggest digital trends every brand active on social media needs to know about?

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