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Who do you need on your employee advocacy team?

[fa icon="calendar'] 20/04/18 12:53 / by Andrew posted in WAVE 2017, social media brand advocacy, influencer marketing, WAVE 2017 Summit, employee advocates, employment engagement, Influencers, brand advocates, advocacy marketing, employee advocacy team

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Creating your employee advocacy team is straightforward when you have the right tech platform in place to support your activity with colleagues, scale up the programme and measure the results accurately.

Essentially, you’ll need three key roles and here we've included the team you need to get up and running with your employee advocacy programme. Read on to see who you should have on your team.

Qubist powers global brands. Get in touch for a demo.

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Employee advocacy success: Reputation Management

[fa icon="calendar'] 12/04/18 14:53 / by Andrew posted in WAVE 2017, social media brand advocacy, influencer marketing, WAVE 2017 Summit, employee advocates, employment engagement, Influencers, brand advocates, advocacy marketing, Reputation management

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Reputation management is a priority for brands, and when we’re talking to new clients it’s a question that often comes up. If you’re considering launching an employee advocacy, our advice is that you’ll add a section to your existing social media guidelines to support your advocates in how to talk about the brand online.

At Qubist, we’ve led many household brands through employee advocacy launches to ensure their programmes reflect brand vision and values accurately. Here’s some insight and tips on how to safeguard and enhance your brand reputation through your new employee advocacy programme.

Qubist powers global brands. Get in touch for a demo.

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Influence 2.0: The new wave of Influence and the rise of brand advocates

[fa icon="calendar'] 18/12/17 16:42 / by Andrew posted in WAVE 2017, social media brand advocacy, influencer marketing, WAVE 2017 Summit, employee advocates, employment engagement, Influencers, Brand awareness, brand advocates, advocacy marketing

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Brian Solis, Principal Analyst, Altimeter and best-selling author delivered a hugely inspirational keynote presentation to delegates at this year’s WAVE 2017 Summit.

In an insightful and wide-ranging speech, Solis discussed what he calls ‘Influence 2.0’, what ‘Influence’ really means and how marketing needs to radically change to help consumers make decisions, including working with brand advocates effectively.

See the WAVE 2017 video presentations, inlcluding Brian Solis here.

Qubist powers global brands. Get in touch for a demo.

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Qubist makes waves with new event: Influencer Marketing needs a radical re-think

[fa icon="calendar'] 17/11/17 15:38 / by Nigel posted in WAVE 2017, social media brand advocacy, influencer marketing, WAVE 2017 Summit, employee advocates, employment engagement, Influencers, Brand awareness, Influence 2.0

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WAVE 2017 certainly had a ripple effect this week with the hashtag #wave17summit alone trending on Twitter for six hours, achieving 1,366 endorsements and more than 10m impressions in one day.

But the main takeaway is we need to talk about Influence and what it really means.

Influencer Marketing requires a radical re-think. It isn’t about popularity or an attention game. As our keynote speaker, Brian Solis, said: “Influence is the ability to cause effect or change behaviour.” And this has to change influencer marketing thinking drastically.

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Brian Solis opens #WAVE17

[fa icon="calendar'] 14/11/17 09:57 / by Nigel posted in WAVE 2017, social media brand advocacy, influencer marketing, WAVE 2017 Summit, employee advocates, employment engagement, Influencers, Brand awareness

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Brian Solis is opening the WAVE 2017 Influence 2.0 Marketing Summit currently with an inspiring talk about influencer marketing - how it is, how it should be and how it's evolving.

Is influence the same as popularity? What even is influence?

 

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Last chance to book tickets for WAVE 2017 Influence 2.0 Marketing Summit 

[fa icon="calendar'] 13/11/17 13:14 / by Andrew posted in WAVE 2017, social media brand advocacy, influencer marketing, WAVE 2017 Summit, employee advocates, employment engagement, Influencers, Brand awareness

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Have you got your ticket yet for tomorrow's WAVE 2017 Influence 2.0 Marketing Summit?

Join the world's leading marketing brands, agencies and experts at Kings Place, London. 

Hear case studies from top brands including Lenovo, GE, Pitney Bowes and join attendees from Suzuki, Dune, Boots, John Lewis, Kiss FM, Kuoni, Costa, Yotel, Skyscanner and many more. 

Go here to secure your place today: waveinfluencersummit.com

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