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5 lessons Iceland Foods learned from starting an employee advocacy programme

[fa icon="calendar'] 29/01/18 16:00 / by Caroline posted in social media brand advocacy, influencer marketing, employee advocates, brand advocates, Iceland Foods, advocate marketing, supermarkets, FMCG, retail, retail marketing, Retail employee advocacy, employee advocacy, employee advocacy programme, employee advocacy platform, employee advocacy tools, employer branding

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When Iceland Foods first decided to scale up their employee advocate programme using advocacy tech platform Qubist, their goal was to engage and empower staff to talk more about the brand on social media to drive authentic reach, engagement and ultimately sales. 

Qubist powers global brands. Get in touch for a demo.

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Asos shows the way with brand advocate success

[fa icon="calendar'] 30/11/17 14:27 / by Mark Henshall posted in advocate marketing, social media advocacy, employee advocacy, influencer marketing, retail marketing, ASOS, employee advocacy platform, employee advocacy programme, employee advocacy tools, employer branding, social media marketing

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It’s been coming. Asos finally overtook Marks & Spencer’s market valuation this month in what some described as the UK’s high-street Tesla moment, as the online fashion website usurped M&S, a 133-year old retailing giant.

It’s Asos’s innovative use of marketing with its customers and employees that has captured our attention and helped fuel its trajectory.

Qubist powers global brands. Get in touch for a demo.

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5 expert quotes on employee advocacy

[fa icon="calendar'] 01/11/17 11:17 / by Mark Henshall posted in advocate marketing, social media advocacy, employee advocacy, quotes, employee advocacy quotes, employee advocacy tools, employee advocacy programme, employee advocacy platform, employer branding, social media marketing

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Employee advocacy online is transforming the way we think about peer-to-peer influencer marketing and how the people who know your products and services best can give you a huge competitive edge.

An army of engaged employees amplifying your key messages in a personal way, that is relevant and resonates with their trusted networks, is driving leads and conversions as never before.

Here's 5 expert quotes on employee advocacy.

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7 expert quotes on the new era of influence

[fa icon="calendar'] 25/10/17 16:33 / by Caroline posted in WAVE 2017, social media brand advocacy, influencer marketing, WAVE 2017 Summit, employee advocates, quotes, doug kessler, Minter Dial, Andrew T Stephen, Dave Kerpen, Dinah Alobeid, Rick Wion, Jay Bear, Influence 2.0, employee advocacy, employee advocacy programme, employee advocacy platform, employee advocacy tools, employer branding

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We are now in a new era of influence. Influence 2.0 reflects the changing attitudes to influencer marketing – where customers and employees are valued as driving authentic brand awareness and engagement. Trust is critical in developing sustainable influence, and customers and employees have a high degree of trust within their personal networks.

In the quotes below, we take a snapshot of 7 leaders in the field to get a sense of the opportunities and challenges ahead.

Qubist powers global brands. Get in touch for a demo.

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Why employee ambassadors are key to success in employer branding

[fa icon="calendar'] 18/10/17 14:23 / by Nigel posted in WAVE 2017, social media brand advocacy, influencer marketing, WAVE 2017 Summit, employee advocates, early bird tickets, charu malhotra, employer brand, employer branding, employee advocacy, employee advocacy programme, employee advocacy platform, employee advocacy tools, HR Tech, social media marketing

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Charu Malhotra is a leader in employer branding marketing. Currently at Ferrero, Charu has
led on employer brand strategy for the likes of Unilever, BP and Primark. We caught up to
talk about how brands are putting their employees at the heart of employer branding
strategies and shaping the future of the way organisations look at HR and recruitment.

Qubist powers global brands. Get in touch for a demo.

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How General Electric empowers their employee brand ambassadors to build a global employer brand

[fa icon="calendar'] 16/10/17 12:53 / by Andrew posted in WAVE 2017, social media brand advocacy, influencer marketing, WAVE 2017 Summit, employee advocates, general electric, employee advocacy platform, employee advocacy programme, employee advocacy tools, HR Tech, employer branding

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General Electric has earned a reputation as one of the very best examples of employer branding in the world. We talked to Shaunda Zilich, Global Employment Brand Leader at General Electric to find out more…

Qubist powers global brands. Get in touch for a demo.

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How Thought Leadership can increase B2B brand awareness and sales

[fa icon="calendar'] 04/08/17 11:49 / by Nigel posted in WAVE 2017, employee advocacy, employee engagement, social media brand advocacy, influencer marketing, B2B Marketing, B2B social media advocacy, Thought Leadership, employer branding

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Thought leadership is a term often bandied about: what does it really mean?

Broadly, it means adding value. In a world awash with information, it means providing carefully-researched and constructed content that actually gives something of use to your own specific, targeted readers and customers. Or, indeed, if you’re a membership organisation, to your members, or subscribers.

This sits super snugly with new ideas around Influencer Marketing: that your expert B2B brand offers valuable, exclusive content to your customers and/ or employees for them to then share across social media, thus spreading your word to like-minded and trusting others, while also enhancing their own image.

The right thought leadership sensitively delivered can significantly impact on awareness of your brand across your sector. And, critically, on sales.

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Taking control: Employee Engagement without the confusion

[fa icon="calendar'] 01/08/17 10:27 / by Caroline posted in WAVE 2017, employee advocacy, employee engagement, social media brand advocacy, influencer marketing, Employee influencers, HR, HR software, employer branding

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Doing ‘digital’ has always put the frighteners on some brands that worry, quite understandably, about losing brand consistency as their messaging is created across different social platforms.

In the area of social media employee engagement specifically, these fears seem heightened, as brands believe it will lead to a chaotic situation where multiple interactions dilute rather than strengthen the message, or even worse cause confusion.

Here’s why that just doesn’t need to happen...

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Outdoor Retail Goods: How not to get left out in the cold

[fa icon="calendar'] 26/07/17 12:17 / by Nigel posted in WAVE 2017, employee advocacy, employee engagement, social media brand advocacy, influencer marketing, employer branding, Outdoor retail goods, retail marketing, Outdoor market, Outdoor goods market, Outdoor Clothing, Adventure clothing

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The outdoor goods market is big business but consolidation in the market over recent years reflects just how tough it is on the high street. That said, as this piece in Retail Week outlines, there are notable successes. And some lessons on how to succeed in the outdoor market that begin, at home, with employees.

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Banking on employees: new influencer marketing in financial services

[fa icon="calendar'] 07/07/17 10:47 / by Nigel posted in WAVE 2017, employee advocacy, employee engagement, social media brand advocacy, influencer marketing, employer branding, banking, FinTech, Avidia, HSBC, Capital One, RBS, Financial Services

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Today, consumers look to personal recommendations – the ‘Holy Grail of advertising’, says Facebook’s Mark Zuckerberg – for advice they can trust.

If you have a good, committed team working for you – or, indeed, loyal customers repeat-shopping – you’re already in an excellent position to capitalise on this.

The new wave of Influencer Marketing is where brands turn to their teams and customers to do some serious advocacy for them.

Big name brands among the financial services, clearly, have a lot to work with – enjoying enormous existing teams of employees, and customers.

We decided to explore some of their approaches.

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