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Why employee ambassadors are key to success in employer branding

[fa icon="calendar'] 18/10/17 14:23 / by Nigel posted in WAVE 2017, social media brand advocacy, influencer marketing, WAVE 2017 Summit, employee advocates, early bird tickets, charu malhotra, employer brand, employer branding, employee advocacy, employee advocacy programme, employee advocacy platform, employee advocacy tools, HR Tech, social media marketing

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Charu Malhotra is a leader in employer branding marketing. Currently at Ferrero, Charu has
led on employer brand strategy for the likes of Unilever, BP and Primark. We caught up to
talk about how brands are putting their employees at the heart of employer branding
strategies and shaping the future of the way organisations look at HR and recruitment.

Qubist powers global brands. Get in touch for a demo.

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Why do advocates share?

[fa icon="calendar'] 24/05/17 16:30 / by Caroline posted in advocate marketing, WAVE 2017, customer advocacy, employee advocacy, employee engagement, social media advocacy, social media brand advocacy, Customer engagement, Customer Experience, social sharing, employee advocacy platform, employee advocacy programme, employer brand, HR Tech, employee advocacy tools

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We’re often asked this question.

What’s behind the motivation or need to share something? Brand advocacy obviously relies on that human impulse to share, but how can we understand what’s at its core, especially through social media?

Brian Solis said: "Social media is less about technology and more about anthropology, sociology, and ethnography." We think that’s bang on - tech has only accelerated behaviour that's already present.

So, let’s look at what’s going on here…

Qubist powers global brands. Get in touch for a demo.

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The 500 Club: How an Army of Advocates is Transforming the ICAEW

[fa icon="calendar'] 13/03/17 14:55 / by Mark Henshall posted in advocate marketing, influencer marketing, B2B Marketing, B2B, Membership Marketing, employee advocacy, employee advocacy programme, employee advocacy platform, HR Tech, employee advocacy tools, brand advocacy, social media marketing, employer branding, employer brand

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How do you go about making a step change in B2B Marketing for big organisations with thousands of members?

The Institute of Chartered Accountants in England and Wales (ICAEW) is a world leading professional membership organisation that promotes, develops and supports over 147,000 chartered accountants worldwide. Part of its offering is the Business Advice Service (BAS) to help start ups, entrepreneurs and SMEs be successful. In 2014, it was looking to scale up BAS’s B2B engagement to help its members drive business and raise more brand awareness. Here’s what happened next…

Download the ICAEW case study

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