Icelandair is capitalising on its innovative buddy system (featured recently in a Qubewhite paper) that teams customers with an employee to show them the best of the island, to launch a new free service,Icelandair Stopover Pass.
Pete Jenkins, founder of GAMIFICATION+ LTD, will be speaking at WAVE 2017: The Influencer Markeing Summit, 14th November, London. He has advised and trained companies of all sizes globally on the use of Gamification and took the No 1 spot on the Gamification Gurus Power 100 in February 2016.
Pete is also Chair of GamFed (the International Gamification Confederation), Entrepreneur in Residence at the University of Brighton and recently became Practice Director, Gamification at Intelestream Inc. in Chicago, USA.
We caught up with him this week on how gamification is changing marketing.