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How Icelandair uses employee engagement to improve customer service

[fa icon="calendar'] 20/06/17 11:26 / by Mark Henshall posted in advocate marketing, social media advocacy, employee advocacy, Infuencer Marketing, employee retention, employee loyalty, WAVE 2017, HR, employee engagement, customer service, customer journey, aviation, travel, travel marketing

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Icelandair is capitalising on its innovative buddy system (featured recently in a Qubewhite paper) that teams customers with an employee to show them the best of the island, to launch a new free service,Icelandair Stopover Pass.

Have you got your ticket yet for WAVE 2017: The Influencer Marketing Summit, 14th Nov, London? 
Book your seat now to enjoy early bird prices.

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WAVE 2017 Interview: Pete Jenkins, Founder Gamification+ Ltd, Chair of GamFed

[fa icon="calendar'] 30/05/17 11:14 / by Mark Henshall posted in advocate marketing, social media advocacy, employee advocacy, customer advocacy, Infuencer Marketing, Gamification, CRM, employee retention, employee loyalty, gaming, WAVE 2017, WAVE2017Summit

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Pete Jenkins, founder of GAMIFICATION+ LTD, will be speaking at WAVE 2017: The Influencer Markeing Summit, 14th November, London. He has advised and trained companies of all sizes globally on the use of Gamification and took the No 1 spot on the Gamification Gurus Power 100 in February 2016.

Pete is also Chair of GamFed (the International Gamification Confederation), Entrepreneur in Residence at the University of Brighton and recently became Practice Director, Gamification at Intelestream Inc. in Chicago, USA.

We caught up with him this week on how gamification is changing marketing.

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