Icelandair is capitalising on its innovative buddy system (featured recently in a Qubewhite paper) that teams customers with an employee to show them the best of the island, to launch a new free service,Icelandair Stopover Pass.
Pete Jenkins, founder of GAMIFICATION+ LTD, will be speaking at WAVE 2017: The Influencer Markeing Summit, 14th November, London. He has advised and trained companies of all sizes globally on the use of Gamification and took the No 1 spot on the Gamification Gurus Power 100 in February 2016.
Pete is also Chair of GamFed (the International Gamification Confederation), Entrepreneur in Residence at the University of Brighton and recently became Practice Director, Gamification at Intelestream Inc. in Chicago, USA.
We caught up with him this week on how gamification is changing marketing.
One of the key strengths of the Qubist advocate platform is its versatility, meaning it is able to connect brands to their employees and customers no matter which industry they are in from fashion and beauty, HR and retail to B2B and travel.
Here’s some recent media attention below that Qubist has gained across a range of industries including retail bible, The Grocer, which looks at how Qubist has helped supermarket Iceland Foods turn on an “army of advocates” to supercharge its marketing. More industries are now waking up to how advocates -managed at scale on a tech-savvy platform - can increase social media word-of-mouth and deliver a real business impact [see below].
We can define Employee Advocacy simply as the promotion of an organisation by its staff members. Word-of-mouth marketing by employees isn’t a new thing – friends, family and peers have for a long time helped us create a perception of the business they work in by what they say to us. This may be that their business is innovative, for example, or has strong values or looks after its employees well.
What has changed is the impact of digital on this dynamic. Below we look at the current landscape and how businesses can take advantage of the exciting new area of digital employee advocacy.