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Our employees share already - why will an advocacy tech platform help?

[fa icon="calendar'] 09/05/18 15:59 / by Mark Henshall posted in advocate marketing, employee advocacy, recruit advocates, employee advocacy programme, employee advocacy platform, employee advocacy tool, influencer marketing, employee engagement, brand advocacy, content sharing

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If your company’s employees are already sharing brand content organically, it’s a great indicator of a good cultural fit for a more structured advocacy programme in your company. The value in rolling out a formal programme is to use the tech and methodology that sits behind it to scale up, measure results and build a sustainable approach.

Candidates are 40% more likely to put in an application if they are familiar with the company brand according to a recent Glassdoor report, so for talent acquisition getting an employee advocacy programme in place will have huge benefits. Here are some reasons to get started from Qubist’s experience working with the UK’s leading brands.

Qubist powers global brands. Get in touch for a demo.

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Sign up now for webinar with Brian Solis: Employee Advocacy - why now is the time to empower your team (3 May)

[fa icon="calendar'] 25/04/18 13:02 / by Mark Henshall posted in advocate marketing, employee advocacy, recruit advocates, employee advocacy programme, employee advocacy platform, employee advocacy tool, influencer marketing, employee engagement, brand advocacy, webinar, Brian Solis, Andrew Seel

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Don't miss out next week on our live webinar with Brian Solis, Principal Analyst, Altimeter and best-selling author and Andrew Seel, CEO at Qubist to discuss how to build the business case for employee advocacy. 

Leading brands such as Dell, Mastercard, General Electric, ASOS, Sky, Unilever, L'Oréal and Benefit Cosmetics are embracing employee advocacy to gain a competitive advantage. Find out more at the live webinar ‘Employee advocacy and influence: why now is the time to empower your team’ takes place on 3 May 2018, 4pm (BST), 8am (PT).  If you can't make it on the day, sign up and we'll send you a recording straight after.

Sign up here to attend the webinar

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Qubist launches new white paper – 'Employee Advocacy: The Talent Acquisition Revolution'

[fa icon="calendar'] 25/04/18 11:09 / by Mark Henshall posted in advocate marketing, employee advocacy, recruit advocates, employee advocacy programme, employee advocacy platform, employee advocacy tool, influencer marketing, employee engagement, brand advocacy, Talent acquisition, recruitment

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We’ve just released a new White Paper ‘Employee Advocacy: The Talent Acquisition Revolution’.

Download your free white paper

Recruitment is undergoing a seismic change as innovative brands embrace employee advocacy to support talent acquisition and employee retention through activating authentic word-of-mouth on social media.

In the new paper, we look at how new tech platforms are driving radical transformation in HR, why employee advocacy is so powerful, and how eight leading brands are working with their best asset: their people.

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How employee advocacy drives talent acquisition

[fa icon="calendar'] 20/04/18 12:55 / by Mark Henshall posted in advocate marketing, employee advocacy, recruit advocates, employee advocacy programme, employee advocacy platform, employee advocacy tool, onboarding advocates, influencer marketing, employee engagement, brand advocacy, Talent acquisition, recruitment

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Attracting and retaining talent has never been more competitive. We're talking to more and more companies looking to create localised strategies to find new ways to win the brightest minds and drive down recruitment costs.

Employee advocacy is an approach that offers a major opportunity. It enables enterprise level businesses to distribute employer branding more authentically.  Based on our experience working with leading global brands on employee advocacy, here are key takeaways on how to empower your employees to attract and refer brilliant candidates to join your company.

Qubist powers global brands. Get in touch for a demo.

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Webinar: Employee Advocacy - why now is the time to empower your team

[fa icon="calendar'] 20/04/18 10:47 / by Mark Henshall posted in advocate marketing, employee advocacy, recruit advocates, employee advocacy programme, employee advocacy platform, employee advocacy tool, influencer marketing, employee engagement, brand advocacy, webinar, Brian Solis, Andrew Seel

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We're delighted that in our next webinar Brian Solis, Principal Analyst, Altimeter and best-selling author will join Andrew Seel, CEO at Qubist to discuss how to build the business case for employee advocacy. 

The live webinar ‘Employee advocacy and influence: why now is the time to empower your team’ takes place on 3 May 2018, 4pm (BST), 8am (PT). 

This webinar will discuss the importance of employee advocacy in a digital and social economy and why now is the time for enterprise businesses to tap into the potential of their employees to influence at scale.

To attend the webinar, register your interest here

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Employee advocacy success: Who to recruit as your first advocates?

[fa icon="calendar'] 26/03/18 10:04 / by Mark Henshall posted in advocate marketing, employee advocacy, recruit advocates, employee advocacy programme, employee advocacy platform, employee advocacy tool, onboarding advocates, influencer marketing, employee engagement, brand advocacy

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Selecting and recruiting the first advocates for your employee advocacy programme will ensure it gets off to a successful start, but how do you know who to pick and how do you get them on board smoothly?

Having launched multiple successful employee advocacy programmes, here’s some key tips that will have colleagues sharing content on a regular basis through the advocacy programme. 

Qubist powers global brands. Get in touch for a demo.

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How Iceland Foods increased brand awareness and growth through their employee advocates

[fa icon="calendar'] 20/09/17 14:14 / by Nigel posted in employee advocacy, employee engagement, social media brand advocacy, influencer marketing, Iceland Foods, supermarkets, FMCG, HR

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The supermarket sector is fiercely competitive. In an innovative step to increase brand awareness and growth, Iceland Foods adopted employee advocacy platform, Qubist, to scale up its existing programme.

The ‘Iceland Insiders’ programme for employees switched on 450 advocates within the first 3 months resulting in 37.8 million impressions. Here’s how they did it:

 Download the Iceland Foods Case Study

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How The Institute of Chartered Accountants in England and Wales (ICAEW) used advocacy marketing to drive growth

[fa icon="calendar'] 12/09/17 14:36 / by Nigel posted in employee advocacy, employee engagement, social media brand advocacy, B2B Marketing, ICAEW

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Faced with declining advertising effectiveness, the The Institute of Chartered Accountants in England and Wales (ICAEW*) looked for new ways to increase its reach, amplify its thought leadership and grow its knowledge distribution by using its influencers and advocates.

A huge success story: By adopting Qubist, advertising was reduced, while brand endorsements increased by more than 27,000 in three years, transforming its marketing model and generating new business leads. We sat down with Business Manager, Harpreet Panesar, to look at how it all happened.

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WAVE 2017 Interview: Adrian Swinscoe, Consultant, Customer experience expert and Bestselling Author

[fa icon="calendar'] 07/09/17 11:13 / by Caroline posted in WAVE 2017, employee advocacy, employee engagement, social media brand advocacy, influencer marketing, WAVE 2017 Summit, Customer Experience, adrian swinscoe, customer service, brand advocacy, customer loyalty

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Adrian Swinscoe is a Consultant, Customer experience expert and Bestselling Author. With book endorsements from the likes of Seth Godin it's fair to say Adrian knows his stuff. We're delighted that Adrian will be speaking about 'Human vs tech' and how to achieve advocacy at 'WAVE 2017: The Influencer Marketing Summit' on 14th November at Kings Place, London. 

We sat down for a coffee with Adrian this week to look at what he enjoys, how brands need to work more closely with employees and customers to achieve advocacy, and what his new book is all about.

Have you got your ticket yet? Get yours here and save £200 with early bird prices.

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WAVE 2017 Interview: Sophie Morris, Strategic Marketing & Sponsorship Director, Millharbour Marketing

[fa icon="calendar'] 31/08/17 14:00 / by Caroline posted in WAVE 2017, employee advocacy, employee engagement, social media brand advocacy, influencer marketing, WAVE 2017 Summit, Sophie Morris, Millharbour Marketing, European Sponsorship Association, Loughborough University London, Chartered Institute of Marketing, Event sponsorship, event amplification, Fan advocacy, Brand awareness

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Sophie Morris is Strategic Marketing & Sponsorship Director, Millharbour Marketing and a Board Director of the European Sponsorship Association (ESA). She is also a Guest Lecturer at Loughborough University London and Chartered Marketer & Fellow of the Chartered Institute of Marketing (CIM).

We're pleased to announce that Sophie will be speaking about how fan advocacy is changing event sponsorship at the inaugural 'WAVE 2017: The Influencer Marketing Summit' on 14th November at Kings Place, London. 

We sat down for a chat with Sophie recently to look at what inspires her, how employees and customers can influence events and how brands can amplify events effectively.

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