The travel industry has struggled in how best to approach and adopt Influencer Marketing in 2017, something we spoke about recently in this post.
We joined an expert panel for a session at World Travel Market (WTM) to look at these issues and opportunities, and explore how destinations can make the most of influencer and advocate marketing in 2018 (watch the video here).
It’s been coming. Asos finally overtook Marks & Spencer’s market valuation this month in what some described as the UK’s high-street Tesla moment, as the online fashion website usurped M&S, a 133-year old retailing giant.
It’s Asos’s innovative use of marketing with its customers and employees that has captured our attention and helped fuel its trajectory.
Employee advocacy online is transforming the way we think about peer-to-peer influencer marketing and how the people who know your products and services best can give you a huge competitive edge.
An army of engaged employees amplifying your key messages in a personal way, that is relevant and resonates with their trusted networks, is driving leads and conversions as never before.
Here's 5 expert quotes on employee advocacy.
We are now in a new era of influence. Influence 2.0 reflects the changing attitudes to influencer marketing – where customers and employees are valued as driving authentic brand awareness and engagement. Trust is critical in developing sustainable influence, and customers and employees have a high degree of trust within their personal networks.
In the quotes below, we take a snapshot of 7 leaders in the field to get a sense of the opportunities and challenges ahead.
Charu Malhotra is a leader in employer branding marketing. Currently at Ferrero, Charu has
led on employer brand strategy for the likes of Unilever, BP and Primark. We caught up to
talk about how brands are putting their employees at the heart of employer branding
strategies and shaping the future of the way organisations look at HR and recruitment.
To date, Influencer Marketing has been about Chief Marketing Officers – and their boards – wanting BIG Influencers in their marketing stack: the bigger the better…
Today, things are shifting. Could our love affair with Youtubers and Instagrammers with huge reach even be waning?
In our new, wide-open, social world – and amidst global concerns generally, surrounding transparency, accountability, trust – we’re convinced the future of Influencer Marketing lies elsewhere. Tomorrow’s key Influencers could well be your own customers and employees.
We’ve just released a new White Paper ‘The Next Evolution of Influencer Marketing: 32 Big Brands that are Switching on their Customers and Employees’
In it, we discover how this new form of Influencer Marketing is important and gaining momentum across multiple sectors.
How brands are making their customers and employees central to a reimagined marketing approach.
The next evolution of influencer marketing is about customers and employees.
Reaching consumers is becoming increasingly difficult. The answer lies in your customers and employees - research shows they are the most trusted sources of information about a brand. We are in a new era of influence. Let’s call it Influencer Marketing 2.0.
Below we look at how influencer customer marketing and employee engagement can drive brand awareness and lift sales. Why it simply rocks.