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5 lessons Iceland Foods learned from starting an employee advocacy programme

[fa icon="calendar'] 29/01/18 16:00 / by Caroline posted in social media brand advocacy, influencer marketing, employee advocates, brand advocates, Iceland Foods, advocate marketing, supermarkets, FMCG, retail, retail marketing, Retail employee advocacy, employee advocacy, employee advocacy programme, employee advocacy platform, employee advocacy tools, employer branding

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When Iceland Foods first decided to scale up their employee advocate programme using advocacy tech platform Qubist, their goal was to engage and empower staff to talk more about the brand on social media to drive authentic reach, engagement and ultimately sales. 

Qubist powers global brands. Get in touch for a demo.

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Qubist on stage at World Travel Market: Is Influencer Marketing the way forward for destinations?

[fa icon="calendar'] 01/12/17 12:50 / by Nigel posted in WAVE 2017, social media brand advocacy, influencer marketing, employee advocates, Influencers, Influence 2.0, World Travel Market, WTM, Travel Perspective, travel, travel marketing, Holiday, destination marketing, employee advocacy, employee advocacy programme, employee advocacy platform, employee advocacy tools

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The travel industry has struggled in how best to approach and adopt Influencer Marketing in 2017, something we spoke about recently in this post.

We joined an expert panel for a session at World Travel Market (WTM) to look at these issues and opportunities, and explore how destinations can make the most of influencer and advocate marketing in 2018 (watch the video here).

Qubist powers global brands. Get in touch for a demo.

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Asos shows the way with brand advocate success

[fa icon="calendar'] 30/11/17 14:27 / by Mark Henshall posted in advocate marketing, social media advocacy, employee advocacy, influencer marketing, retail marketing, ASOS, employee advocacy platform, employee advocacy programme, employee advocacy tools, employer branding, social media marketing

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It’s been coming. Asos finally overtook Marks & Spencer’s market valuation this month in what some described as the UK’s high-street Tesla moment, as the online fashion website usurped M&S, a 133-year old retailing giant.

It’s Asos’s innovative use of marketing with its customers and employees that has captured our attention and helped fuel its trajectory.

Qubist powers global brands. Get in touch for a demo.

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5 expert quotes on employee advocacy

[fa icon="calendar'] 01/11/17 11:17 / by Mark Henshall posted in advocate marketing, social media advocacy, employee advocacy, quotes, employee advocacy quotes, employee advocacy tools, employee advocacy programme, employee advocacy platform, employer branding, social media marketing

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Employee advocacy online is transforming the way we think about peer-to-peer influencer marketing and how the people who know your products and services best can give you a huge competitive edge.

An army of engaged employees amplifying your key messages in a personal way, that is relevant and resonates with their trusted networks, is driving leads and conversions as never before.

Here's 5 expert quotes on employee advocacy.

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7 expert quotes on the new era of influence

[fa icon="calendar'] 25/10/17 16:33 / by Caroline posted in WAVE 2017, social media brand advocacy, influencer marketing, WAVE 2017 Summit, employee advocates, quotes, doug kessler, Minter Dial, Andrew T Stephen, Dave Kerpen, Dinah Alobeid, Rick Wion, Jay Bear, Influence 2.0, employee advocacy, employee advocacy programme, employee advocacy platform, employee advocacy tools, employer branding

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We are now in a new era of influence. Influence 2.0 reflects the changing attitudes to influencer marketing – where customers and employees are valued as driving authentic brand awareness and engagement. Trust is critical in developing sustainable influence, and customers and employees have a high degree of trust within their personal networks.

In the quotes below, we take a snapshot of 7 leaders in the field to get a sense of the opportunities and challenges ahead.

Qubist powers global brands. Get in touch for a demo.

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Why employee ambassadors are key to success in employer branding

[fa icon="calendar'] 18/10/17 14:23 / by Nigel posted in WAVE 2017, social media brand advocacy, influencer marketing, WAVE 2017 Summit, employee advocates, early bird tickets, charu malhotra, employer brand, employer branding, employee advocacy, employee advocacy programme, employee advocacy platform, employee advocacy tools, HR Tech, social media marketing

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Charu Malhotra is a leader in employer branding marketing. Currently at Ferrero, Charu has
led on employer brand strategy for the likes of Unilever, BP and Primark. We caught up to
talk about how brands are putting their employees at the heart of employer branding
strategies and shaping the future of the way organisations look at HR and recruitment.

Qubist powers global brands. Get in touch for a demo.

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How General Electric empowers their employee brand ambassadors to build a global employer brand

[fa icon="calendar'] 16/10/17 12:53 / by Andrew posted in WAVE 2017, social media brand advocacy, influencer marketing, WAVE 2017 Summit, employee advocates, general electric, employee advocacy platform, employee advocacy programme, employee advocacy tools, HR Tech, employer branding

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General Electric has earned a reputation as one of the very best examples of employer branding in the world. We talked to Shaunda Zilich, Global Employment Brand Leader at General Electric to find out more…

Qubist powers global brands. Get in touch for a demo.

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Why the future of Influencer Marketing lies with your customers and employees

[fa icon="calendar'] 09/06/17 10:11 / by Caroline posted in advocate marketing, WAVE 2017, customer advocacy, employee advocacy, employee engagement, social media advocacy, social media brand advocacy, Customer engagement, influencer marketing, employee advocacy platform, employee advocacy programme, employee advocacy tools, HR Tech, employer branding

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To date, Influencer Marketing has been about Chief Marketing Officers – and their boards – wanting BIG Influencers in their marketing stack: the bigger the better…

Today, things are shifting. Could our love affair with Youtubers and Instagrammers with huge reach even be waning?

In our new, wide-open, social world – and amidst global concerns generally, surrounding transparency, accountability, trust – we’re convinced the future of Influencer Marketing lies elsewhere. Tomorrow’s key Influencers could well be your own customers and employees.

Getting started in employee advocacy? Find out more here.

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Qube launches new White Paper: The Next Evolution of Influencer Marketing

[fa icon="calendar'] 06/06/17 12:32 / by Nigel posted in WAVE 2017, employee advocacy, employee engagement, social media brand advocacy, Customer engagement, influencer marketing, WAVE 2017 The Influencer Marketing Summit, white paper, employee advocacy platform, employee advocacy tools, employee advocacy programme, HR Tech, employer branding

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We’ve just released a new White Paper ‘The Next Evolution of Influencer Marketing: 32 Big Brands that are Switching on their Customers and Employees

In it, we discover how this new form of Influencer Marketing is important and gaining momentum across multiple sectors.

How brands are making their customers and employees central to a reimagined marketing approach.

Qubist powers global brands. Get in touch for a demo.

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Influencer Marketing 2.0: Four ways employee and customer influence rocks

[fa icon="calendar'] 26/05/17 15:42 / by Nigel posted in advocate marketing, WAVE 2017, employee advocacy, employee engagement, social media advocacy, social media brand advocacy, Customer engagement, Customer Experience, brand identity, influencer marketing, employee advocacy tools, employee advocacy programme, employee advocacy platform, HR Tech, employer branding

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The next evolution of influencer marketing is about customers and employees.

Reaching consumers is becoming increasingly difficult. The answer lies in your customers and employees - research shows they are the most trusted sources of information about a brand. We are in a new era of influence. Let’s call it Influencer Marketing 2.0.

Below we look at how influencer customer marketing and employee engagement can drive brand awareness and lift sales. Why it simply rocks.

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