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Qubist present at the CMA's The Future of B2B Marketing Summit

[fa icon="calendar'] 18/04/18 12:34 / by Caroline posted in social media brand advocacy, influencer marketing, employee advocates, brand advocates, advocate marketing, employee advocacy platform, employee advocacy, employee advocacy programme, employee advocacy content, Content Marketing Association, qubist, B2B, B2B Marketing

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Qubist CEO, Andrew Seel, spoke at the CMA's 'The Future of B2B Marketing' summit yesterday on how B2B brands can build thought leadership through tech-driven employee advocacy programmes to create huge engagement and awareness around their content.

Entitled 'Are your best influencers right in front of you?', Andrew explored how B2B brands can switch on employee advocates to build thought leadership, and drive authentic brand reach and engagement. Audience members learned how to  scale up activity with insights into employee advocacy programmes that deliver measurable and sustainable business results. Read more below...

Qubist powers global brands. Get in touch for a demo.

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Webinar: Employee advocacy and influence - why now is the time to empower your team

[fa icon="calendar'] 10/04/18 10:13 / by Caroline posted in social media brand advocacy, influencer marketing, employee advocates, brand advocates, advocate marketing, employee advocacy platform, employee advocacy, employee advocacy programme, employee advocacy content, webinar, Brian Solis

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Our next Qubist webinar will be on ‘Employee advocacy and influence: why now is the time to empower your team’. 

We're delighted to announce Brian Solis, Principal Analyst, Altimeter and best-selling author will join Andrew Seel, CEO at Qubist to discuss how to build the business case for employee advocacy.

The live webinar takes place on 3 May 2018, 4pm (BST), 8am (PT).

It will offer senior marketers insight into this rapidly growing space and include:

  • Why your best influencers are right in front of you
  • How employee engagement impacts business growth
  • Leading brand case studies

To attend the webinar, register your interest here 

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Hotels.com gives Instagram account over to employees to drive advocacy

[fa icon="calendar'] 04/04/18 18:20 / by Caroline posted in social media brand advocacy, influencer marketing, employee advocates, brand advocates, advocate marketing, employee advocacy platform, employee advocacy, employee advocacy programme, employee advocacy content, Hotels.com

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Scroll through the Instagram account for Hotels.com and it’s a technicolour array of amazing experiences to be enjoyed all over the world. When you learn that the photos are all taken by staff from Hotels.com - people who are passionate about travel - it starts to make sense. No cookie cutter template here, this is uncensored photography from people who live and breathe travel. They’re not paid influencers

Hotels.com has eschewed the big name travel influencers to give their own staff the opportunity to tell the brand story and experience.

Qubist powers global brands. Get in touch for a demo.

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Employee advocacy success: What type of content will advocates share?

[fa icon="calendar'] 29/03/18 15:09 / by Caroline posted in social media brand advocacy, influencer marketing, employee advocates, brand advocates, advocate marketing, employee advocacy platform, employee advocacy, employee advocacy programme, employee advocacy content

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Knowing the best type of content to ask colleagues to share on your employee advocacy programme is a key factor in how successful your programme is going to be. Get it right, and your advocates will share content that feels authentic and natural to share. Get it wrong and advocates will drop out after a few shares.

So, what should you be sharing, and what do you need to consider when you’re asking people from across the company who have different roles and experience, and may be working in different regions or countries?

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