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Employee Advocacy Programmes: What data do we get to measure progress?

[fa icon="calendar'] 09/05/18 14:47 / by Caroline posted in social media brand advocacy, influencer marketing, employee advocates, brand advocates, advocate marketing, employee advocacy platform, employee advocacy, employee advocacy programme, Employee advocacy marketing, data, ROI, Measurement

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One of the biggest benefits of running a tech-driven employee advocacy programme is the ability to harness relevant, real time data to build a commercial advantage. Working with leading UK brands, we understand the importance of being able to access and measure data in real-time to drive sustainable results.

Below we give some expert guidance on what kind of data you should be looking to have access to when you start your employee advocacy programme and why this functionality is critical to drive outcomes that tie back into wider business objectives.

Qubist powers global brands. Get in touch for a demo.

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Qubist Interview: Inside Advocacy with The Good Agency’s Chris Norman

[fa icon="calendar'] 08/02/17 14:40 / by Nigel posted in advocate marketing, influencer marketing, Earned Media, data, charity

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Chris Norman, Strategy Director and MD, The Good Agency, tells us how data is influencing customer relationships and why brands need to begin to focus more on the value they offer.

How they work with influencers to create an emotional connection to campaigns based on human values.

And how Advocate Marketing is an opportunity to activate advocates for social good at scale.

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