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Home retail: How Word of Mouth Marketing helps sell higher-ticket items

[fa icon="calendar'] 11/08/17 07:30 / by Nigel posted in WAVE 2017, employee advocacy, employee engagement, social media brand advocacy, influencer marketing, Home retail, retail, ZMOT, customer journey, online reviews, Customer engagement

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Everything’s changed. We used to talk, as marketers, about a ‘path to purchase’. Even that thinking has necessarily developed – in the sense, no one could call this process linear any more.

What we need to do now – as brands, as marketers – is not set out a simple advertising campaign. But create a community, a convivial atmosphere. An environment where people want to spend their time. Where they grow to trust your brand, and it becomes part of their every-day lives.

This relies on building authenticity and, the oldest trick in the book, word-of-mouth. Not easy to deliver. On the other hand, it’s never been simpler!

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How Icelandair uses employee engagement to improve customer service

[fa icon="calendar'] 20/06/17 11:26 / by Mark Henshall posted in advocate marketing, social media advocacy, employee advocacy, Infuencer Marketing, employee retention, employee loyalty, WAVE 2017, HR, employee engagement, customer service, customer journey, aviation, travel, travel marketing

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Icelandair is capitalising on its innovative buddy system (featured recently in a Qubewhite paper) that teams customers with an employee to show them the best of the island, to launch a new free service,Icelandair Stopover Pass.

Have you got your ticket yet for WAVE 2017: The Influencer Marketing Summit, 14th Nov, London? 
Book your seat now to enjoy early bird prices.

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