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WAVE 2017 Interview: Adrian Swinscoe, Consultant, Customer experience expert and Bestselling Author

[fa icon="calendar'] 07/09/17 11:13 / by Caroline posted in WAVE 2017, employee advocacy, employee engagement, social media brand advocacy, influencer marketing, WAVE 2017 Summit, Customer Experience, adrian swinscoe, customer service, brand advocacy, customer loyalty

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Adrian Swinscoe is a Consultant, Customer experience expert and Bestselling Author. With book endorsements from the likes of Seth Godin it's fair to say Adrian knows his stuff. We're delighted that Adrian will be speaking about 'Human vs tech' and how to achieve advocacy at 'WAVE 2017: The Influencer Marketing Summit' on 14th November at Kings Place, London. 

We sat down for a coffee with Adrian this week to look at what he enjoys, how brands need to work more closely with employees and customers to achieve advocacy, and what his new book is all about.

Have you got your ticket yet? Get yours here and save £200 with early bird prices.

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Influencer Marketing 2.0: Four ways employee and customer influence rocks

[fa icon="calendar'] 26/05/17 15:42 / by Nigel posted in advocate marketing, WAVE 2017, employee advocacy, employee engagement, social media advocacy, social media brand advocacy, Customer engagement, Customer Experience, brand identity, influencer marketing, employee advocacy tools, employee advocacy programme, employee advocacy platform, HR Tech, employer branding

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The next evolution of influencer marketing is about customers and employees.

Reaching consumers is becoming increasingly difficult. The answer lies in your customers and employees - research shows they are the most trusted sources of information about a brand. We are in a new era of influence. Let’s call it Influencer Marketing 2.0.

Below we look at how influencer customer marketing and employee engagement can drive brand awareness and lift sales. Why it simply rocks.

Download our free case studies

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Why do advocates share?

[fa icon="calendar'] 24/05/17 16:30 / by Caroline posted in advocate marketing, WAVE 2017, customer advocacy, employee advocacy, employee engagement, social media advocacy, social media brand advocacy, Customer engagement, Customer Experience, social sharing, employee advocacy platform, employee advocacy programme, employer brand, HR Tech, employee advocacy tools

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We’re often asked this question.

What’s behind the motivation or need to share something? Brand advocacy obviously relies on that human impulse to share, but how can we understand what’s at its core, especially through social media?

Brian Solis said: "Social media is less about technology and more about anthropology, sociology, and ethnography." We think that’s bang on - tech has only accelerated behaviour that's already present.

So, let’s look at what’s going on here…

Qubist powers global brands. Get in touch for a demo.

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Who is speaking at WAVE 2017: The Influencer Marketing Summit?

[fa icon="calendar'] 23/05/17 12:42 / by Nigel posted in advocate marketing, WAVE 2017, customer advocacy, employee advocacy, employee engagement, social media advocacy, social media brand advocacy, Customer engagement, Customer Experience, WAVEAdvocacy, brand identity, SaaS, influencer marketing, giles palmer, brandwatch, eva appelbaum, phil mitchelson

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By now, you've probably already heard about WAVE 2017, the new influencer marketing event in the UK for brands who want to put customers and employees at the heart of their business. What you may not already know is the line up of wordwide experts who will be speaking at the event.

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6 Very good reasons to attend WAVE 2017: The Influencer Marketing Summit

[fa icon="calendar'] 19/05/17 11:26 / by Caroline posted in advocate marketing, WAVE 2017, customer advocacy, employee advocacy, employee engagement, social media advocacy, social media brand advocacy, Customer engagement, Customer Experience, WAVEAdvocacy, social sharing, virality

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WAVE 2017 is the new influencer marketing event in the UK designed for brands that want to put customers and employees at the heart of business is on 14th November. Here’s six very good reasons below to attend to the summit:

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WAVE 2017: The Influencer Marketing Summit launches

[fa icon="calendar'] 04/05/17 07:45 / by Caroline posted in advocate marketing, WAVE 2017, customer advocacy, employee advocacy, employee engagement, social media advocacy, B2B Marketing, B2B social media advocacy, social media brand advocacy, Customer engagement, Customer Experience

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Wave 2017: The Influencer Marketing Summit is coming to London on 14th November 2017.

Powered by Qubist, it’s going to be the biggest influencer marketing event in the UK designed for marketers looking to launch or grow customer and employee advocacy programmes. 

Early bird tickets are on sale now. Register for the event today and join 300 expert digital practitioners to hear from industry leaders presenting talks, panel discussions and case studies on how to put customers and employees at the heart of your brand engagement approach.

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7 Things we learnt from the CXSummit 2016

[fa icon="calendar'] 27/10/16 12:45 / by Mark Henshall posted in advocate marketing, customer advocacy, consumer advocacy, CX, Customer Experience

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Qube Media spoke at the inaugural CXSummit 2016 last week and it was a really exciting event with plenty of debate, some insightful speakers and lots of discussion from the floor on the current state of Customer Experience (CX).

Below, here's our 7 CX takeaways in what we consider a growing and critically important part of any innovative and sustainable brand moving into 2017.

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Social Media Brand Advocacy: Making it easy for your best customers

[fa icon="calendar'] 14/10/16 17:01 / by Mark Henshall posted in advocate marketing, customer advocacy, consumer advocacy, CX, Customer Experience, social media brand advocacy

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Social media has the ability to close the gap between brands and customers and improve the customer experience significantly, but the key is to make it easy for your customers.

If your customers want to say something positive about your brand, then in that instant it's up to you to make it as frictionless an experience as possible by giving them the support they need. This means being able to reach them wherever, whenever and however they want to engage with you.

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Why we’re speaking at the CX Summit 2016

[fa icon="calendar'] 12/10/16 12:23 / by Mark Henshall posted in advocate marketing, customer advocacy, consumer advocacy, CX, Customer Experience, CX Summit 2016

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When we got the invite to speak at the inaugural CX Summit 2016 next week at Lord’s Cricket Ground we knew we had to attend.

Customer Experience is at the heart of what we do and we think customers get a raw deal from many brands. Sometimes it’s lazy, sometimes it’s unthinking, or just dull copycat behaviour, but we challenge the status quo from brands that believe a mediocre relationship between brand and customer is okay.

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