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How Lenovo is driving brand advocacy to build longer lasting customer relationships

[fa icon="calendar'] 23/10/17 14:37 / by Caroline posted in WAVE 2017, social media brand advocacy, influencer marketing, WAVE 2017 Summit, customer advocates, Lenovo, CRM, Customer Relationship, Brand awareness, Customer engagement, Millennials, Generation X

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Lenovo’s EMEA Brand Advocacy Manager, Chloe Jones, is driving brand advocacy to build longer lasting customer relationships that help to drive online engagement and brand awareness.

Ahead of Chloe speaking at the forthcoming WAVE 2017 event, we talked to her about her work at Lenovo and how giving top advocates and influencers the opportunity to enjoy insider experiences at trade shows is a winning strategy.

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Brian Solis announced as keynote speaker for WAVE 2017: The Influencer Marketing Summit

[fa icon="calendar'] 17/08/17 08:00 / by Nigel posted in WAVE 2017, employee advocacy, employee engagement, social media brand advocacy, Customer engagement, influencer marketing, WAVE 2017 The Influencer Marketing Summit, Brian Solis, Altimeter, Prophet

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We are excited to announce that Brian Solis, Principal Analyst at Altimeter, the digital analyst group at Prophet, is to be the keynote speaker at WAVE 2017: The Influencer Marketing Summit.

Brian is author of 'Influence 2.0: The Future of Influencer Marketing'. He is also a digital anthropologist and futurist, who studies disruptive technology and its impact on business and society. In his reports, articles and books, he sets out to humanize technology and its effect on business and society.

Brian’s current research explores digital transformation, innovation, experience design, culture 2.0 and "the future of" industries, trends and behaviour.

Have you got your ticket yet? Get yours here and save £200 with early bird prices.

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Home retail: How Word of Mouth Marketing helps sell higher-ticket items

[fa icon="calendar'] 11/08/17 07:30 / by Nigel posted in WAVE 2017, employee advocacy, employee engagement, social media brand advocacy, influencer marketing, Home retail, retail, ZMOT, customer journey, online reviews, Customer engagement

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Everything’s changed. We used to talk, as marketers, about a ‘path to purchase’. Even that thinking has necessarily developed – in the sense, no one could call this process linear any more.

What we need to do now – as brands, as marketers – is not set out a simple advertising campaign. But create a community, a convivial atmosphere. An environment where people want to spend their time. Where they grow to trust your brand, and it becomes part of their every-day lives.

This relies on building authenticity and, the oldest trick in the book, word-of-mouth. Not easy to deliver. On the other hand, it’s never been simpler!

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Customer and employee influencer marketing: Still sweet for big soft drinks brands

[fa icon="calendar'] 28/07/17 08:00 / by Andrew posted in WAVE 2017, employee advocacy, employee engagement, social media brand advocacy, Customer engagement, influencer marketing, FMCG, Soft Drinks, Food and Beverage, Coca-Cola, Red Bull

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Soft drinks manufacturers enjoy an extraordinary reach into people’s lives and homes. But they also face challenging times – especially, it seems, traditional ‘carbonated’ drink brands.

Healthier options – like Innocent smoothies, and bottled water – are coming up fast. And the anticipated sugar tax will also need navigating.

These things in conjunction seem to us to spell out one clear message: now’s the perfect time to harness all your existing supporters.

Make the most of that incredible saturation to spread the love, and counter the opposition.

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Car and bike manufacturers driving sales through customer and employee influencers

[fa icon="calendar'] 12/07/17 15:47 / by Andrew posted in WAVE 2017, employee advocacy, employee engagement, social media brand advocacy, Customer engagement, influencer marketing, automotive, cars, motorbikes, car marketing, Harley-Davidson, Nissan, Ford

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Car and motorbike manufacturers are among many brands experimenting with handing over marketing-controls to staff and customers.

All part of the new wave of Influencer Marketing, these manufacturers join others in launching successful advocacy programmes among their most primed fans – the people who work for them, and those who choose to buy their brand.

As we all know, choosing a brand for your car or bike can be emotive stuff – deeply tied up in image, and among the bigger financial commitments most of us make.

The brands involved know this too. Of course. And some are choosing to harness that passion.

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Fashion...turn to the left, Fashion...turn to the right - why big brands are putting customers and employees on the catwalk

[fa icon="calendar'] 05/07/17 14:09 / by Caroline posted in WAVE 2017, employee advocacy, employee engagement, social media brand advocacy, Customer engagement, influencer marketing, Retail employee advocacy, Retail employee engagement, fashion, Fashion influencers

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Maybe Bowie was onto something. Our White Paper: The next evolution of influencer marketing discovers fashion brands are right up there with the best – turning both to customers and employees to encourage them to promote their brands.

McKinsey & Co are clear. ‘Word of mouth is the primary factor behind 20-50% of all purchasing decisions’, they’ve said.

And our own Qube CEO Andrew Seel agrees.

‘Word-of-mouth is the oldest marketing there is,’ he says, ‘but technology has super-charged this area and is now allowing brands to roll out programmes at scale.’

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Retail Employee Engagement: How to sell to the C-Suite – A quick guide for marketers

[fa icon="calendar'] 30/06/17 14:44 / by Andrew posted in WAVE 2017, employee advocacy, employee engagement, social media brand advocacy, Customer engagement, influencer marketing, employer branding, Retail employee advocacy, Retail employee engagement

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Improving employee engagement can help businesses retain the best minds, win the war for talent, increase brand awareness and drive sales.

It can be transformational.

But how do you get buy-in for your programme internally when it can be quite a new and tech-driven space? Leadership will have some questions, right?

Here are 5 quick takeaways that you can take into your next board presentation. And make sure you request a demo of Qubist so we can set you up for success with your new employee programme platform.

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How telecoms giants are switching on customers and employees

[fa icon="calendar'] 28/06/17 14:56 / by Nigel posted in WAVE 2017, employee advocacy, employee engagement, social media brand advocacy, Customer engagement, influencer marketing, employer branding, Vodaphone, Orange, Three, Ericsson

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New technology is of course key to the new influencer marketing – as is communications.

What we have today is a world where individuals can share thoughts, insights and preferences – and in an instant reach an audience of potentially thousands.

Today, too, with traditional advertising on its wane in terms of trust and audience allegiance, more and more exciting companies are taking up the challenge of new influencer marketing.

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How beauty brands are enabling customers and employees to be their champions

[fa icon="calendar'] 14/06/17 17:15 / by Caroline posted in advocate marketing, WAVE 2017, customer advocacy, employee advocacy, employee engagement, social media advocacy, social media brand advocacy, Customer engagement, influencer marketing, beauty, beauty marketing, Burberry, Sephora, Bumble and Bumble

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Have you heard about the new wave in Influencer Marketing?

This moves it away from simply big-name celebrity influencers, and into the realm of word-of-mouth social sharing among friends and peers. It’s a dramatic shift that we’re actively involved in.

This new wave – where you activate your own customers and employees as key brand advocates – is taking off across many sectors.

And one of these is beauty...

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4 top tips for building an employer brand. Plus, how HomeServe serves...

[fa icon="calendar'] 12/06/17 10:00 / by Nigel posted in WAVE 2017, employee advocacy, employee engagement, social media brand advocacy, Customer engagement, influencer marketing, employer branding, Homeserve, Direct Line, Ricoh Europe, Perkbox

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We all spend a lot of time concentrating on how to be an attractive brand to our customers.

Less discussed, perhaps, but arguably equally important is how to make your brand attractive to employees – both existing and potential.

Have you got your ticket yet for WAVE 2017: The Influencer Marketing Summit, 14th Nov, London? 
Book your seat now 
to enjoy early bird prices.

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