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How Lenovo is driving brand advocacy to build longer lasting customer relationships

[fa icon="calendar'] 23/10/17 14:37 / by Caroline posted in WAVE 2017, social media brand advocacy, influencer marketing, WAVE 2017 Summit, customer advocates, Lenovo, CRM, Customer Relationship, Brand awareness, Customer engagement, Millennials, Generation X

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Lenovo’s EMEA Brand Advocacy Manager, Chloe Jones, is driving brand advocacy to build longer lasting customer relationships that help to drive online engagement and brand awareness.

Ahead of Chloe speaking at the forthcoming WAVE 2017 event, we talked to her about her work at Lenovo and how giving top advocates and influencers the opportunity to enjoy insider experiences at trade shows is a winning strategy.

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Employee advocacy has come of age. But how are big brands using it?

[fa icon="calendar'] 12/10/17 14:39 / by Andrew posted in WAVE 2017, social media brand advocacy, influencer marketing, WAVE 2017 Summit, employee advocates, customer advocates, Agenda, early bird tickets, pitney bowes

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Back in the day, social media policies were simple and followed one of two patterns: either tell employees not to speak about the organisation online at all or allow employees to talk online with strict and inflexible guidelines. In practice, both approaches rendered employees’ online communication about the company they worked for non-existent or worse, inauthentic and impersonal.

Power shift

Big names like GE, Dell, L’Oreal have realised they have a ready-made set of brand and product experts eager to share online. What was lacking before was the means for brands to facilitate this at scale, measure the activity and manage risk. Not so in 2017.

The power shift to employees over the past two or three years has been seismic and employee advocacy has come of age – but how are the most successful brands using it?

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How Pitney Bowes drives sales with social selling

[fa icon="calendar'] 11/10/17 14:55 / by Caroline posted in WAVE 2017, social media brand advocacy, influencer marketing, WAVE 2017 Summit, employee advocates, customer advocates, Agenda, early bird tickets, pitney bowes

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Paul Lewis is Global Social and Digital Marketing and Social Selling Lead at tech giant Pitney Bowes. Once known primarily for their franking machines. Paul has been integral to the digital transformation that has positioned Pitney Bowes as one of the best examples of how social selling can drive business success.

We’re delighted Paul is speaking about how Pitney Bowes drives sales with social selling at WAVE 2017: The Influencer Marketing Summit on 14 November in London. If you want to know how to do social selling right, book your place at WAVE and hear Paul, as well as Tim Hughes and others.

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WAVE 2017: Prices go up tomorrow

[fa icon="calendar'] 29/09/17 09:48 / by Caroline posted in WAVE 2017, social media brand advocacy, influencer marketing, WAVE 2017 Summit, employee advocates, customer advocates, Agenda, early bird tickets

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WAVE 2017 early bird tickets are still available until the end of today for a saving of £200.
 
Join brands such as  L'Oréal, General Electric, Warner Brothers, Orange, Twitter, New Look, Costa Coffee, Lenovo, Suzuki and many more... The inaugural WAVE 2017 will be the biggest influencer marketing summit in Europe for employee and customer advocates.
 
Go here for the full agenda  for Kings Place, London on 14 November.

Have you got your ticket yet? Book your seat now.

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Eva Appelbaum on why she is hopeful of the human revolution and inspiring change

[fa icon="calendar'] 28/09/17 09:00 / by Caroline posted in WAVE 2017, social media brand advocacy, influencer marketing, WAVE 2017 Summit, employee advocates, customer advocates, Retail employee engagement, eva appelbaum, Arc Group, Future Strategy Club

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Eva Appelbaum is Co-Founder, Arc Group and Future Strategy Club, and a speaker at WAVE 2017: The Influencer Marketing Summit on 14th November at Kings Place, London. 

Eva is a specialist in leading digital strategy and transformation across large & complex organisations. She is former Head of Digital Marketing Transformation at the BBC and Digital Director of BBC Earth.

We sat down with her to pose some tough questions...

Have you got your WAVE 2017 ticket yet? Get yours here and save £200 with early bird prices.

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What's on the agenda for WAVE 2017?

[fa icon="calendar'] 22/09/17 11:10 / by Caroline posted in WAVE 2017, social media brand advocacy, influencer marketing, WAVE 2017 Summit, employee advocates, customer advocates, Agenda

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WAVE 2017 has an unrivalled line-up to enjoy as the full agenda for Kings Place, London on 14 November is released. The new era of influencer marketing is the focus of WAVE 2017. 

Join top marketers from the UKs most successful brands and agencies to find out how employees and customers are now at the heart of influencer marketing.

Have you got your ticket yet? Book your seat now to enjoy early bird prices.

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Antony Mayfield, Brilliant Noise, announced as keynote speaker for WAVE 2017

[fa icon="calendar'] 19/09/17 10:24 / by Caroline posted in WAVE 2017, social media brand advocacy, influencer marketing, WAVE 2017 Summit, Brilliant Noise, employee advocates, customer advocates

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Antony Mayfield, CEO and co-founder of Brilliant Noise, is to be the end keynote speaker at WAVE 2017: The Influencer Marketing Summit on 14th November at Kings Place, London. 

In 2017, Antony was named as one of the 100 most influential people in the UK digital industry by the British Interactive Media Association (BIMA). 

Have you got your ticket yet? Get yours here and save £200 with early bird prices.

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