There is a flash sale today - for 1-day only - on WAVE 2017 Influencer 2.0 Marketing Summit, with 50% off* full price tickets. Get your ticket here before midnight: waveinfluencersummit.com
We’re hugely excited to welcome best-selling author and Principal Analyst and Futurist at Altimeter, Brian Solis, as keynote speaker to WAVE 2017 Influence 2.0 Marketing Summit.
Brian will share his vision of Influence 2.0 and why as an industry we need to completely re-think how we have approached ‘influencer marketing’, including customer and employee advocacy. We caught up with Brian to talk influence.
Get your tickets to WAVE 2017: waveinfluencersummit.com
Have you heard about the new wave in Influencer Marketing?
This moves it away from simply big-name celebrity influencers, and into the realm of word-of-mouth social sharing among friends and peers. It’s a dramatic shift that we’re actively involved in.
This new wave – where you activate your own customers and employees as key brand advocates – is taking off across many sectors.
And one of these is beauty...
To date, Influencer Marketing has been about Chief Marketing Officers – and their boards – wanting BIG Influencers in their marketing stack: the bigger the better…
Today, things are shifting. Could our love affair with Youtubers and Instagrammers with huge reach even be waning?
In our new, wide-open, social world – and amidst global concerns generally, surrounding transparency, accountability, trust – we’re convinced the future of Influencer Marketing lies elsewhere. Tomorrow’s key Influencers could well be your own customers and employees.
Pete Jenkins, founder of GAMIFICATION+ LTD, will be speaking at WAVE 2017: The Influencer Markeing Summit, 14th November, London. He has advised and trained companies of all sizes globally on the use of Gamification and took the No 1 spot on the Gamification Gurus Power 100 in February 2016.
Pete is also Chair of GamFed (the International Gamification Confederation), Entrepreneur in Residence at the University of Brighton and recently became Practice Director, Gamification at Intelestream Inc. in Chicago, USA.
We caught up with him this week on how gamification is changing marketing.
We’re often asked this question.
What’s behind the motivation or need to share something? Brand advocacy obviously relies on that human impulse to share, but how can we understand what’s at its core, especially through social media?
Brian Solis said: "Social media is less about technology and more about anthropology, sociology, and ethnography." We think that’s bang on - tech has only accelerated behaviour that's already present.
So, let’s look at what’s going on here…
By now, you've probably already heard about WAVE 2017, the new influencer marketing event in the UK for brands who want to put customers and employees at the heart of their business. What you may not already know is the line up of wordwide experts who will be speaking at the event.
WAVE 2017 is the new influencer marketing event in the UK designed for brands that want to put customers and employees at the heart of business is on 14th November. Here’s six very good reasons below to attend to the summit:
Brand advocacy is a truly powerful tool. Harnessing your loyal customers and committed employees to share their pride and confidence in you can be transformative.
It’ll raise your profile in the most timely, contagious and positive way.
But of course in order for this to happen you need loyal customers and committed employees in the first place.
And then you need to hang on to them.
The best single way to learn about our employee advocacy platform is to request a demo.
We’re here to walk you though the benefits of Qubist in order to start your employee advocacy programme quickly and for maximum impact.
We’ll support you every step of the way, so you can discover how to tap into the commercial potential of employee advocacy.
Get in touch today, we’d love to talk. Give us a call on: +441273 689672.