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1-Day Flash Sale: WAVE 2017 Influencer 2.0 Marketing Summit - 50% off full price tickets

[fa icon="calendar'] 01/11/17 13:47 / by Nigel posted in WAVE 2017, social media brand advocacy, influencer marketing, WAVE 2017 Summit, customer advocacy, Flash sale, discount tickets

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There is a flash sale today - for 1-day only - on WAVE 2017 Influencer 2.0 Marketing Summit, with 50% off* full price tickets. Get your ticket here before midnight: waveinfluencersummit.com

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RIP Influencer Marketing: Brian Solis on Influence 2.0

[fa icon="calendar'] 31/10/17 15:23 / by Nigel posted in WAVE 2017, social media brand advocacy, influencer marketing, WAVE 2017 Summit, customer advocacy

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We’re hugely excited to welcome best-selling author and Principal Analyst and Futurist at Altimeter, Brian Solis, as keynote speaker to WAVE 2017 Influence 2.0 Marketing Summit.

Brian will share his vision of Influence 2.0 and why as an industry we need to completely re-think how we have approached ‘influencer marketing’, including customer and employee advocacy. We caught up with Brian to talk influence.

Get your tickets to WAVE 2017: waveinfluencersummit.com

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How beauty brands are enabling customers and employees to be their champions

[fa icon="calendar'] 14/06/17 17:15 / by Caroline posted in advocate marketing, WAVE 2017, customer advocacy, employee advocacy, employee engagement, social media advocacy, social media brand advocacy, Customer engagement, influencer marketing, beauty, beauty marketing, Burberry, Sephora, Bumble and Bumble

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Have you heard about the new wave in Influencer Marketing?

This moves it away from simply big-name celebrity influencers, and into the realm of word-of-mouth social sharing among friends and peers. It’s a dramatic shift that we’re actively involved in.

This new wave – where you activate your own customers and employees as key brand advocates – is taking off across many sectors.

And one of these is beauty...

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Why the future of Influencer Marketing lies with your customers and employees

[fa icon="calendar'] 09/06/17 10:11 / by Caroline posted in advocate marketing, WAVE 2017, customer advocacy, employee advocacy, employee engagement, social media advocacy, social media brand advocacy, Customer engagement, influencer marketing, employee advocacy platform, employee advocacy programme, employee advocacy tools, HR Tech, employer branding

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To date, Influencer Marketing has been about Chief Marketing Officers – and their boards – wanting BIG Influencers in their marketing stack: the bigger the better…

Today, things are shifting. Could our love affair with Youtubers and Instagrammers with huge reach even be waning?

In our new, wide-open, social world – and amidst global concerns generally, surrounding transparency, accountability, trust – we’re convinced the future of Influencer Marketing lies elsewhere. Tomorrow’s key Influencers could well be your own customers and employees.

Getting started in employee advocacy? Find out more here.

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WAVE 2017 Interview: Pete Jenkins, Founder Gamification+ Ltd, Chair of GamFed

[fa icon="calendar'] 30/05/17 11:14 / by Mark Henshall posted in advocate marketing, social media advocacy, employee advocacy, customer advocacy, Infuencer Marketing, Gamification, CRM, employee retention, employee loyalty, gaming, WAVE 2017, WAVE2017Summit

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Pete Jenkins, founder of GAMIFICATION+ LTD, will be speaking at WAVE 2017: The Influencer Markeing Summit, 14th November, London. He has advised and trained companies of all sizes globally on the use of Gamification and took the No 1 spot on the Gamification Gurus Power 100 in February 2016.

Pete is also Chair of GamFed (the International Gamification Confederation), Entrepreneur in Residence at the University of Brighton and recently became Practice Director, Gamification at Intelestream Inc. in Chicago, USA.

We caught up with him this week on how gamification is changing marketing.

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Why do advocates share?

[fa icon="calendar'] 24/05/17 16:30 / by Caroline posted in advocate marketing, WAVE 2017, customer advocacy, employee advocacy, employee engagement, social media advocacy, social media brand advocacy, Customer engagement, Customer Experience, social sharing, employee advocacy platform, employee advocacy programme, employer brand, HR Tech, employee advocacy tools

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We’re often asked this question.

What’s behind the motivation or need to share something? Brand advocacy obviously relies on that human impulse to share, but how can we understand what’s at its core, especially through social media?

Brian Solis said: "Social media is less about technology and more about anthropology, sociology, and ethnography." We think that’s bang on - tech has only accelerated behaviour that's already present.

So, let’s look at what’s going on here…

Qubist powers global brands. Get in touch for a demo.

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Who is speaking at WAVE 2017: The Influencer Marketing Summit?

[fa icon="calendar'] 23/05/17 12:42 / by Nigel posted in advocate marketing, WAVE 2017, customer advocacy, employee advocacy, employee engagement, social media advocacy, social media brand advocacy, Customer engagement, Customer Experience, WAVEAdvocacy, brand identity, SaaS, influencer marketing, giles palmer, brandwatch, eva appelbaum, phil mitchelson

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By now, you've probably already heard about WAVE 2017, the new influencer marketing event in the UK for brands who want to put customers and employees at the heart of their business. What you may not already know is the line up of wordwide experts who will be speaking at the event.

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6 Very good reasons to attend WAVE 2017: The Influencer Marketing Summit

[fa icon="calendar'] 19/05/17 11:26 / by Caroline posted in advocate marketing, WAVE 2017, customer advocacy, employee advocacy, employee engagement, social media advocacy, social media brand advocacy, Customer engagement, Customer Experience, WAVEAdvocacy, social sharing, virality

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WAVE 2017 is the new influencer marketing event in the UK designed for brands that want to put customers and employees at the heart of business is on 14th November. Here’s six very good reasons below to attend to the summit:

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How an advocacy programme will help you retain great staff and customers

[fa icon="calendar'] 11/05/17 07:45 / by Nigel posted in advocate marketing, social media brand advocacy, employee advocacy, employee engagement, HR, social media employee advocacy, HR software, Personal development, Workforce, war for talent, customer advocacy, employee advocacy platform, employee advocacy programme, employee advocacy tools, employer branding

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Brand advocacy is a truly powerful tool. Harnessing your loyal customers and committed employees to share their pride and confidence in you can be transformative.

It’ll raise your profile in the most timely, contagious and positive way.

But of course in order for this to happen you need loyal customers and committed employees in the first place.

And then you need to hang on to them.

Getting started in employee advocacy? Find out more here.

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How do I learn more about Qubist?

[fa icon="calendar'] 10/05/17 07:50 / by Mark Henshall posted in advocate marketing, social media advocacy, demo, request a demo, employee advocacy, customer advocacy, employee advocacy tools, employee advocacy platform, employee advocacy programme, HR Tech, employer branding, social media marketing

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The best single way to learn about our employee advocacy platform is to request a demo.

We’re here to walk you though the benefits of Qubist in order to start your employee advocacy programme quickly and for maximum impact.

We’ll support you every step of the way, so you can discover how to tap into the commercial potential of employee advocacy.

Get in touch today, we’d love to talk. Give us a call on: +441273 689672.

Qubist powers global brands. Get in touch for a demo.

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