Why including brand fans in your next big event might just make you famous

[fa icon="calendar'] 28/02/17 09:15 / by Andrew posted in advocate marketing, influencer marketing, events, event management, event advocacy, conference, MICE, event organisation, event marketing, Event PR, hospitality, corporate hospitality

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What makes an event a standout event, the type that keeps people speaking for ages afterwards, readily anticipating the next one?

Sure, it needs to be a huge success, plus original, entertaining and meticulously well organised. And that means it being a success for all partners, so sponsors and associates also get their time in the sun. But how do you raise the whole event up to a new level?

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