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DO THINGS THAT MAKE A DIFFERENCE

Qubist Interview: Inside Advocacy with The Good Agency’s Chris Norman

[fa icon="calendar'] 08/02/17 14:40 / by Nigel posted in advocate marketing, influencer marketing, Earned Media, data, charity

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Chris Norman, Strategy Director and MD, The Good Agency, tells us how data is influencing customer relationships and why brands need to begin to focus more on the value they offer.

How they work with influencers to create an emotional connection to campaigns based on human values.

And how Advocate Marketing is an opportunity to activate advocates for social good at scale.

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